All of our news

wagamama opens its second flagship restaurant at Génova 27

    Madrid, 14th June, 2017.


    • Located between the Chamberi and Justicia districts, this second wagamama will have more than 400m2 in surface area and a cozy indoor terrace.
    • Founded in 1992 in London’s SoHo district and inspired by Japanese ramen bars, the “clever” “fast good” wagamama offering includes savory and nutritious dishes cooked to order in a laid-back atmosphere with a meticulous design.
    • Managed in Spain and Portugal by Grupo Vips, the brand will open two new restaurants more before the end of the year and has established an expansion plan for 20 more locations over a period of five years.
    • wagamama is now easily available for take away through the Club VIPS App. 


    Madrid; June 14, 2017. wagamama, the leading international Pan-Asian cuisine brand managed in Spain and Portugal by Grupo Vips, opened its second flagship restaurant on the Peninsula today.

    Situated at number 27 on Madrid’s calle Génova street between the Justicia and Chamberi districts, this all-new restaurant has a team of 60 people and a surface area of more than 400 m2, with a cozy indoor terrace which is perfect for enjoying the good weather.

    With London-based brand’s characteristic atmosphere and décor, the all-new wagamama on Génova transmits the values that define it through the design. The open kitchen speaks of its fresh, nutritious and transparent offering cooked to order; the adjoining tables invite guests to share the experience with friends, or even new friends, and the warm light tells us we can eat in just 30 minutes if in a hurry or enjoy a relaxing experience without checking the clock, with free green tea refills.

    At wagamama, which means “willful” in Japanese, customers can enjoy healthy, tasty and daring cuisine: accompanying their famous ramen, curry or donburis with one of their freshly-squeezed juices or imported Asian beers, or enjoying daring proposals like their white chocolate and ginger cheesecake or duck gyozas with a top secret sauce.

    Growth in Spain and Portugal

    wagamama landed in Spain for the first time in April of this year; the first restaurant at number 41 calle Serrano in Madrid was very well received.

    The new Génova location is the second of the four to be opened by the brand this year, one of which is confirmed for the Plaza Río 2 mall, with a fourth yet to be announced.

    Grupo Vips plans to open 20 wagamama in Spain and Portugal within the next five years, which will create around 1000 jobs.


    wagamama can also be enjoyed anywhere

    Fans can already enjoy wagamama as take away quickly and easily through the Club VIPS App.

    Club VIPS is the pioneer and sector-leading restaurant loyalty program in Spain, grouping together all of the Grupo Vips brands (wagamama, Starbucks, Fridays, VIPS, VIPS Smart and Ginos).

    It offers members free benefits and exclusive special offers such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at all Grupo Vips locations, the possibility of ordering from a phone and paying faster with just a click and the Club VIPS coin purse so guests always have money available and can send money to others.


    Information about the restaurant:

    Address: Calle Génova, 27 – 28004  Madrid

    Opening hours: Monday to Thursday and Sundays: 12:00 p.m. to midnight

    Fridays, Saturdays and holiday eves from 12:00 p.m. to 1:00 a.m.

    Telephone: 912759147

    Average bill: 15 euros


    About Grupo Vips:

    Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: Vips (cafeteria - restaurant and shop), Vips Smart, Ginos, Fridays and Starbucks Coffee in Spain, Portugal and Andorra with wagamama just joining them. Moreover, the group has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 370 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 700,000 times. Grupo Vips is a private equity company which was founded in 1969. 70% of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,200 people and ended fiscal year 2016 with 396.2 million euros in turnover.


    More information at:

    Grupo Vips Press Room -

    Discover the Club VIPS App at


    About wagamama:

    wagamama is a Japanese food-inspired restaurant chain that combines fresh and nutritious food with friendly service and an excellent quality/price ratio. By opening its first restaurant in Bloomsbury (London) in 1992, wagamama created a new gastronomic experience in the United Kingdom. Currently, wagamama operates in more than 20 countries. wagamama received the CGA Peach Honours Award in 2015 for its brand evolution and the Consumer Choice Award in 2014, with votes from more than 20,000 UK consumers. It was also a finalist in the ‘Best Brand’ category for the 2015 Marketing Society Awards as well as for the coveted ‘London’s Favourite Chain Restaurant’ in the 2013 London Zagat Guide. wagamama was also recognized as one of the best places for children’s food as part of the Soil Association’s 2013 “Out to Lunch” campaign.