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wagamama opens first restaurant in Spain

    Madrid, 19th April, 2017.

    Madrid – 19 april 2017 – Tomorrow the first spanish wagamama restaurant will open its doors in Madrid, at Serrano 41, within the prestigious Salamanca district.

    A specialist in pan-asian cuisine, wagamama is characterised by its wide variety of nutritious and freshly cooked dishes, inspired by the flavours of Japan but with influences from across the asian continent including korean, thai and chinese.  The menu includes aromatic ramens, traditional teppanyakis, generous donburi bowls and colourful curries accompanied with salad, sharing options, desserts and a refreshing selection of asian beers and wines.

    All dishes are prepared in an open kitchen at the heart of the restaurant, which is an integral part of the overall design.  Each dish is served as soon as it is ready — a long-established practice of wagamama – which guarantees maximum freshness and depth of flavour.

    The new restaurant in Madrid will include signatures dishes such as chili squid, tossed with seven spiced shichimi, a dish perfect for sharing; chicken katsu in a fragrant curry sauce over sticky rice, and wagamama ramen, a house specialty since wagamama’s beginning. The noodles (wheat/egg or rice), are a proprietary wagamama recipe which has been perfected over 25 years.  Alongside the food menu, wagamama offers a wide range of fresh juices, which are pressed, pulped and poured to order.  There are 10 different juice varieties available in two sizes (small or large) which include choices such as super green with apple mint celery and lime,  raw juice with carrot, cucumber, tomato, orange and apple, or blueberry spice with blueberry, apple, carrot and a hint of ginger.

    The new restaurant covers 335 square metres and has a seating capacity for 180 covers.  The interior benefits from a lot of natural light, thanks to the large window frontage overlooking Calle Serrano.  The design style is minimalist, modern and elegant with a carefully chosen mix of lighting styles to best showcase the different design features and elements of solid wood, exposed brickwork, polished marble, steel and bronze.

    A trademark element of the wagamama restaurant design are long communal tables and benches  which establish a sense of equality and sociability among diners.  Guests can choose to sit in the dining area or alongside the kitchen ensuring that they each find their perfect spot for their visit.

    “We are incredibly excited to bring the global leader of pan-asian cuisine to Spain.  wagamama has  25 years of experience and success and continues to be as appealing and relevant today as in 1992”, said Alvaro Salafranco, MD for wagamama Spain and Portugal. 

    “Our portfolio of brands is enhanced with wagamama, a concept that responds perfectly to the current consumer demands for transparency, brand personality, quality and freshness, healthful and nutritious foods, within a sleek modern and casual environment”.

    wagamama was founded in London’s Bloomsbury district in 1992 with a clear purpose: to create a place for positive eating where the food satisfies the senses and the soul. The company is seen as a pioneer of the communal table, open kitchen and customizable, made-to-order menu.

    This ethos has remained intact for more than two decades, focusing on positivity, freshness and quality of ingredients and a restless pursuit of continuous improvement. Kaizen, a Japanese word meaning “good change,” is a guiding philosophy of wagamama. It’s about never resting in the pursuit to be better, and wagamama has practiced kaizen since the beginning. The wagamama of today is the result of constant evolution in the food and brand, keeping the experience exciting and surprising, with a nod to its asian heritage.

    wagamama has become an iconic brand in british dining and has grown significantly over the last few years thanks to its international expansion programme.  It now has over 170 restaurants in more than 20 countries.

    This first opening in Spain is a result of the agreement signed last july (2016) between the london-based brand and Grupo Vips who will launch the brand in Spain and compliment their existing brand portfolio with the introduction of the leading of pan-asian restaurant concept.

    Grupo Vips will exclusively operate the brand both in Spain and Portugal and plans to open 4 restaurants this year.  The second wagamama will open its doors in calle Génova, nº 27 in june, followed by two more openings planned in the second half of the year.  Overall there are plans to roll out more than 20 locations over the next 5 years in Spain and Portugal.