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VIPSmart Arrives in Segovia

    Segovia, 29th March, 2016.

    Segovia, 29 March 2016.- VIPSmart, Grupo Vips' innovative restaurant brand, has opened its first restaurant in Segovia under a franchise agreement. The downtown area, at number 16 in the popular street Calle Cervantes, was chosen for the location of this cutting-edge concept, which offers the best of Vips restaurants in a fast atmosphere.

    Segovians can now enjoy the most iconic dishes from the renowned Vips cafeteria-restaurants such as their Vips Club Sandwich or pancakes with whipped cream with extended non-stop kitchen hours from 9:00 a.m. to 11:30 p.m. Sundays to Thursdays and on holidays, and until midnight on Fridays, Saturdays and holiday eves.

    The VIPSmart concept was created in 2010 by Grupo Vips, the leading food service company in Spain, to complete the offer provided by its casual dining chain Vips, the original brand and the company's flagship.

    With the new restaurant in Segovia, VIPSmart now has 19 restaurants in Spain (16 franchises and 3 internally owned) in addition to the 95 Vips locations (82 internally owned and 13 franchises) throughout Spain. Having added this location, there are now 8 Grupo Vips restaurants in Castilla y León as it joins the three VIPSmart and four GINOS in León, Salamanca and Valladolid.

    The new VIPSmart has created 13 jobs and occupies a total surface area of 267m2 with the capacity for 97 diners.  


    VIPSmart: the Vips experience for less than €10

    VIPSmart is the Vips fast casual offer which combines the quality of the original brand's casual dining with the advantages of the speed and prices of fast food restaurants.

    In other words, VIPSmart is a Vips without table service (customers order at the counter and wait at their tables until their food is ready for pick-up) and a menu that is shorter yet maintains the quality of the ingredients used in each Vips dish, cooked to order and served on real dishes in restaurants with a modern and comfortable decor, free Wi-Fi and extended opening hours.

    VIPSmart customers benefit from the speed offered by this model and an average bill of less than €10. Plus, there's a kid's menu for €5.95.  It also has an all-new offer for people with coeliac disease, which includes the most famous dishes such as the Vips Club Sandwich and a kid's menu at the same price as the original, yet gluten-free.

    The VIPSmart offering is based on some of the most successful Vips restaurant dishes in addition to including a selection of salads, appetizers, sandwiches, hamburgers, desserts, kid's menu and gluten-free dishes.

    Visitors may try the famous Vips Club Sandwich, Manhattan hamburger, croquettes, pancakes with whipped cream or brownies at a price that is slightly lower than at Vips cafeteria-restaurants, yet with the same quality.

    VIPSmart dishes are made with the best ingredients such as 100% Galician beef without any additives or preservatives just as is used to prepare all of the chain's hamburgers. Plus, all of the dishes are made to order and served with a meticulous presentation on real dishes with real silverware.

    VIPSmart also offers the "always full" option meaning customers can fill up on their soft drinks as often as they wish at no extra cost.

    In addition, VIPSmart offers frozen yogurt for dessert, which can be customized with a variety of toppings customers can choose from.

    The VIPSmart brand was recognized with the international "CIR Award" 2011 as the best innovative European restaurant concept of the year in the snacking category.


    All of the benefits of Club VIPS on your cell phone

    Customers at the new VIPS in Segovia may enjoy all of the opportunities for free offered to members of Club VIPS, the pioneer and unique loyalty program in the sector.

    Club VIPS was established 18 years ago and became the first major multi-brand restaurant loyalty club in Spain. In April 2015, Club VIPS again revolutionized the food service sector in Spain by going mobile with the launch of the Club VIPS app.

    The new Club VIPS App, which is free and available both for iOS as well as Android, is designed to take advantage of Club VIPS in a simpler and more comfortable way. It also offers exclusive services such as EuroVIPS and special mobile offers, geolocalization, a Wi-Fi button to surf the web for free at more than 350 restaurants, the Club VIPS coin purse so guests always have money available and can send money to others in addition to the possibility of ordering from a phone and paying faster with just one click.


    A commitment to franchising

    This new opening is the result of Grupo Vips' strong commitment to boost its expansion through trustworthy franchisees since mid-2013. With more than 45 years of experience, Grupo Vips is the leading company in the food service sector in Spain and operates more than 350 locations.

    The franchise development project continues to grow with the company currently operating a total of 48 establishments under the franchise system: 13 Vips, 16 VIPSmart and 19 Ginos


    New VIPSmart location in Segovia


    C/Cervantes, 16

    40001 Segovia

    Telephone: 921460048

    Opening hours:

    Sundays to Thursdays and holidays from 9 a.m. to 11:30 p.m.

    Fridays, Saturdays and holiday eves from 9 a.m. to midnight


    Acerca de Grupo Vips:

    Grupo Vips es uno de los grupos multimarca y multiformato líderes del sector de la hostelería y comercio en España. Integra restaurantes, cafeterías y tiendas. La compañía gestiona en propiedad o bajo el régimen de franquicia un total de 6 reconocidas cadenas: 4 enseñas de creación propia Vips (cafetería-restaurante y tienda), VIPSmart, Ginos y The Wok y 2 marcas de renombre internacional: Starbucks Coffee y Fridays. Grupo Vips es desde el año 2001 el único y exclusivo socio licenciatario de Starbucks Coffee, líder mundial del café, para desarrollar la marca en España y Portugal. Tiene por otra parte un acuerdo de licencia en exclusiva con Fridays, primera cadena de casual dining de Estados Unidos, para operar la marca en España. Además, el grupo cuenta con tres restaurantes singulares: Rugantino `Casa Tua´, Tattaglia y Lucca. La empresa suma 350 establecimientos que atienden a más de 120.000 clientes diarios. Posee un programa de fidelización pionero y líder en el sector de la restauración, el Club VIPS, con más de 2.000.000 socios en toda España y cuya App, única en el mercado, y lanzada a finales de abril 2015, cuenta ya con más de 300.000 descargas. Grupo Vips es una compañía de capital privado fundada en 1969. Goldman Sachs Capital Partners V adquirió el 30% de la compañía en 2006. El Grupo Vips da empleo a 8.700 personas y cerró el ejercicio 2014 con 350 millones de euros de facturación.

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