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VIPS welcomes the summer with two new smoothies and a new shake

  • The refreshing smoothies Red Love and Yellow Joy and the limited edition shake Lemon Pie were added to the menu on June 19th.
Madrid, 19th June, 2018.

 

The long-awaited summer has finally arrived and VIPS wanted to celebrate in the best way possible: by presenting its most refreshing new products in the smoothies and shakes category.

This season, VIPS is offering its all-new smoothies as the perfect option for pleasure without forgetting about staying healthy as they are made with fruit and vegetables and zero added sugar. It’s an easy and delicious way to consume the recommended daily fruit and vegetables serving outside the home.

The two new products for this season are:

Yellow Joy: an intense and exotic recipe made with mangoes, pineapple, passion fruit and apples.

Red Love: a sweet blend of berries, bananas, strawberries and apples with a fresh touch of peppermint.

VIPS also offers its green smoothie, Green Vitality, a real vitamin C bomb made of cucumbers, celery, apples, spinach and lemon. It was already available under the “Good for You” line, a category that has been created as part of the brand’s commitment to a varied and balanced diet with trendy foods due to their healthiness, light recipes and greater variety of ingredients aimed at meeting this rising demand among consumers.

In line with its “Really Open” philosophy, VIPS is also offering an indulgent option for the summer: the all-new limited edition shake Lemon Pie. It’s inspired by the classic American lemon and merengue pie which will no doubt conquer those with a sweet tooth. It’s made of lemon cream, cookies and caramel and is topped off with a foamy layer of whipped cream.

Lemon Pie is a limited edition for summer 2018, which will be available exclusively from June 19th to September 2nd.

This all-new recipe has joined the already mythical offering of VIPS shakes (vanilla, dark chocolate, white chocolate, strawberry and blueberry yogurt) which have become quite the institution within the brand as pioneers in their introduction in Spain the in 1970’s.

VIPS Really Open

These new additions reaffirm the brand’s “Really Open” proposition: VIPS is a place where everyone is welcome and where you can enjoy a wide variety of quality dishes made to order for each customer’s tastes, whatever their preferences and needs may be, with extensive non-stop kitchen hours from morning to night.

About VIPS:

VIPS is a restaurant brand of Spanish origin that belongs to Grupo Vips and which offers a wide variety of dishes that reflect all types of international trends for all tastes with extended opening hours 365 days a year. Its fast casual version, VIPS Smart, offers a selection of the most iconic VIPS dishes ordered and served at the counter yet with the brand’s same quality and presentation.

About Grupo Vips:

Grupo Vips is one of the leading multi-brand and multi-format groups in the organized restaurant sector in Spain. The company manages a total of six well-known brands it either owns or operates under franchising agreements: VIPS, VIPS Smart, Ginos, Fridays, Starbucks and wagamama. Moreover, Grupo Vips has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 400 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The App, which is unique in the market and was released at the end of April 2015, has already been downloaded more than 1 million times. Grupo Vips is a private equity company which was founded in 1969. Seventy percent of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,300 people and ended fiscal year 2017 with 415 million euros in turnover. For the second consecutive year, Grupo Vips was listed in the ranking of the companies with the best reputation in Spain, as per RepTrak® Spain 2018, as the only restaurant business to be included on the list. www.grupovips.com.