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The VIPS Smart offering arrives at Heron City Paterna

  • VIPS Smart offers a selection of the most iconic VIPS dishes in a modern environment with fast counter service and non-stop hours from morning to night.
  • With this new opening, there are now a total of 25 VIPS Smart restaurants in Spain, most of which operate under franchise agreements.
Valencia, 4th September, 2017.

VIPS Smart, the VIPS fast casual offering, has just inaugurated a new restaurant in Valencia, located in the Heron City Paterna leisure and restaurant center.

The all-new VIPS Smart, which created 20 jobs, has a surface area of 280 m2 with the capacity to host 168 customers between its dining room and extensive terrace.

The VIPS Smart offering includes a selection of the most iconic VIPS dishes with the same quality yet faster service from a counter. The menu features sandwiches, hamburgers, salads, pizzas, appetizers, pancakes, shakes, desserts, a kid’s menu and gluten-free dishes cooked to order and served with a meticulous presentation.

The area is cozy and modern with a lot of natural light due to the immense street-side windows. The open kitchen and non-stop service from 1 p.m. to midnight as well as connectivity tables to charge mobile devices, the possibility of browsing with the free high-speed Wi-Fi service and free soft drink refills make this new Grupo Vips restaurant an unbeatable leisure and restaurant option.

With this new opening, the brand now has 7 restaurants in Comunidad Valenciana, 2 premises managed by the company and 5 under franchise agreements. The VIPS family is currently made up of 25 VIPS Smart and 96 VIPS restaurants.


All of the benefits of Club VIPS on your cell phone

VIPS customers can enjoy all of the opportunities for free offered to members of the emblematic Club VIPS, a pioneer and unique loyalty program in the sector, and the Club VIPS App such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at all Grupo Vips locations, the possibility of ordering from a cellphone and paying faster with just a click in addition to the Club VIPS coin purse so guests always have money available and can send money to others.

The Club VIPS App is free and available for both iOS and Android.

VIPS Smart Heron City Paterna

Pista de Ademuz, Salidas 6-7

Paterna, Valencia


Opening hours:

Sunday to Thursday from 1:00 p.m. to 12:00 a.m;

Friday and Saturday from 1:00 p.m. to 1:00 a.m.

About VIPS:

VIPS is a Spanish restaurant and retail chain that belongs to Grupo Vips. It operates under three formats, offering a cafeteria-restaurant service combined with a retail shop, only the restaurant service without a shop and the quick service version, VIPS Smart, with a selection of the most iconic VIPS dishes without table service and at a more affordable price. The VIPS concept is known for its extended opening hours and for opening 365 days a year.

With a history of more than 45 years and a total of 121 locations throughout Spain (96 VIPS and 25 VIPS Smart), VIPS is a reference in the country's food service and retail sector.

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About Grupo Vips

Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: Vips (cafeteria - restaurant and shop), Vips Smart, Ginos, Fridays and Starbucks Coffee in Spain, Portugal and Andorra with wagamama just joining them. Moreover, the group has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 370 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 700,000 times. Grupo Vips is a private equity company which was founded in 1969. 70% of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,200 people and ended fiscal year 2016 with 396.2 million euros in turnover.

More information at:

Grupo Vips Press Room

Discover the Club VIPS App at