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VIPS Smart arrives in Zaragoza

  • The “Smart” version of VIPS, which offers a selection of the well-known brand’s most iconic dishes, has arrived in Aragon for the first time ever.
  • The opening of the new VIPS Smart restaurant created 23 jobs.
Zaragoza, 3rd July, 2018.


The “Smart” version of VIPS restaurants has arrived for the first time ever in Aragon, specifically at the Gran Casa Shopping Mall in Zaragoza. VIPS Smart offers a selection of the most iconic dishes from the well-known restaurant brand VIPS in their “Smart” version; in other words, ordered and served directly at the counter.

The first VIPS Smart in Zaragoza has created 23 jobs at a more than 200 m2 location with the capacity to host 118 customers (28 in the dining room and 90 on the terrace). With this all-new VIPS Smart, the brand now has 33 VIPS Smart in Spain.

VIPS Smart is the ideal option for those who want to take a quick break while shopping as well as for those who want to calmly enjoy their favorite dishes in a modern and cozy atmosphere with free soft drink refills, high-speed Wi-Fi and connectivity tables to be able to charge mobile devices.

Locals may enjoy some of the dishes that have brought the brand such fame such as its famous pancakes and shakes as well as its millions of different combinations of “as you like” hamburgers in addition to its pizzas, sandwiches and salads, among other options. It’s a wide offering designed for all tastes and needs which also includes savory options for those who are gluten-intolerant and for vegetarians in addition to special menus for kids.

“Really Open”

The VIPS brand is known for its “Really Open” concept which means an extensive and attractive offering for all tastes, ages and eating times throughout the day with extended opening hours starting with breakfast and ending with late suppers. Its varied offering includes everything from the brand’s classic dishes like its famous VIPS Club Sandwich and shakes to trendy dishes and ingredients for healthy eating like avocado, bulgur, kale and its Green Vitality juice which can be found under its Good For You category.


VIPS Smart Gran Casa

C/ Poetisa Zambrano 35

50018 Zaragoza

Opening hours:

Sunday to Thursday: 10:00 a.m. to 11:00 p.m.

Friday, Saturdays and holiday eves: 10:00 a.m. to 12:30 p.m.


About Vips:

VIPS is a Spanish restaurant chain that belongs to Grupo Vips. It operates under two formats, offering a cafeteria-restaurant service, or the quick service version, VIPS Smart, with a selection of the most iconic VIPS dishes without table service and at a more affordable price. The VIPS concept is known for its extended opening hours and for opening 365 days a year. With a history of more than 45 years and more than 100 locations throughout Spain, VIPS is a reference in the country's food service and retail sector.

About Grupo Vips:

Grupo Vips is one of the leading multi-brand and multi-format groups in the organized restaurant sector in Spain. The company manages a total of six well-known brands it either owns or operates under franchising agreements: VIPS, VIPS Smart, Ginos, Fridays, Starbucks and wagamama. Moreover, Grupo Vips has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 400 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The App, which is unique in the market and was released at the end of April 2015, has already been downloaded more than 1 million times. Grupo Vips is a private equity company which was founded in 1969. Seventy percent of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,300 people and ended fiscal year 2017 with 415 million euros in turnover. For the second consecutive year, Grupo Vips was listed in the ranking of the companies with the best reputation in Spain, as per RepTrak® Spain 2018, as the only restaurant business to be included on the list.