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VIPS reaffirms its commitment to Zaragoza

  • VIPS Aragonia is a "very open" restaurant with an open-end schedule, international cuisine recipes and the tendency for providing all types of tastes, children's menu and area and connectivity tables for charging several mobile devices at once.
  • The new VIPS of Aragonia comes is managed by a local franchisee who already successfully manages the Italian gastronomy restaurant Ginos, also from the Grupo Vips, in the same commercial center.
  • The opening of VIPS Aragonia has created 20 jobs; it has a surface area 400 m2 and a capacity for 160 diners.
  • This opening is VIPS, opting for Zaragoza as well as the brand expansion plan throughout the country, where it already has 123 restaurants among its brands VIPS and VIPS Smart, of which 91 are owned and 32 are managed by franchise partners.
Zaragoza, 6th October, 2017.


VIPS, the Grupo Vips flagship, a multi-brand and multiform company leader in the hotel sector in Spain, celebrates the beginning of the Fiestas del Pilar with the opening of its new restaurant in Zaragoza, located at the Aragonia shopping center.

The new VIPS restaurant in Aragonia, which has an area of 356m2 and capacity to accommodate 160 diners, has led to the creation of 20 jobs and reaffirms the commitment that the brand has with Zaragoza, where it already has two other restaurants, one in the Plaza de Aragón, in the center of the city, and another one in the shopping center Puerto Venecia.

The opening of VIPS Aragonia comes from the hands of a local franchisee who repeats the experience with Grupo Vips, after the success with the management of another restaurant of the brand Ginos, teaches specialized in Italian cuisine of Grupo Vips, in the same commercial center.

This opening is VIPS, opting for Zaragoza as well as the brand expansion plan throughout the country, where it already has 123 restaurants among its brands VIPS and VIPS Smart, of which 91 are owned and 32 are managed by franchise partners.

A "very open" restaurant

VIPS is characterized by its "Very open" concept, which implies an attractive broad array for all tastes, ages and moments of consumption, with a broad schedule that ranges from breakfasts to late dinners. Its different offer ranges from classic dishes of the brand, such as its famous VIPS Club Sandwich or its smoothies, to dishes and dietary ingredients such as bulgur, kale or Green Vitality green juice.

The new VIPS has an extensive menu of the day that is renewed weekly. In addition, it has a gluten-free menu recognized for its quality in the last annual awards of FACE (Federation of Celiac Associations of Spain).

VIPS Aragonia is an ideal restaurant for any moment. To enjoy with your family thanks to its children's zone and its menu for youngsters, it also has gluten-free meals available, to be shared for friends or alone or by couples.

VIPS Aragonia has the brand's renewed image, with modern and comfortable designer armchairs, free high-speed Wi-Fi and connectivity tables that allow you to recharge several mobile devices simultaneously while enjoying your favorite dish of the brand and free drink refills.

Also, VIPS customers can enjoy all of the opportunities for free offered to members of the emblematic Club VIPS, a pioneer and unique loyalty program in the sector, and the Club VIPS App such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at all Grupo Vips locations, the possibility of ordering from a cellphone and paying faster with just a click in addition to the Club VIPS coin purse so guests always have money available and can send money to others.

The Club VIPS App is free and available for both iOS and Android.


VIPS Aragonia

CC. Aragonia Av. Juan Carlos I, 44



Opening hours:

09: 00 to 12:00 midnight every day of the year

About VIPS:

VIPS is a Spanish restaurant and retail chain that belongs to Grupo Vips. It operates under three formats, offering a cafeteria-restaurant service combined with a retail shop, only the restaurant service without a shop and the quick service version, VIPS Smart, with a selection of the most iconic VIPS dishes without table service and at a more affordable price. The VIPS concept is known for its extended opening hours and for opening 365 days a year.

With a history of more than 45 years and a total of 121 locations throughout Spain (96 VIPS and 25 VIPS Smart), VIPS is a reference in the country's food service and retail sector.

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About Grupo Vips

Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: Vips (cafeteria - restaurant and shop), Vips Smart, Ginos, Fridays and Starbucks Coffee in Spain, Portugal and Andorra with wagamama just joining them. Moreover, the group has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 370 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 700,000 times. Grupo Vips is a private equity company which was founded in 1969. 70% of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,200 people and ended fiscal year 2016 with 396.2 million euros in turnover.


More information at:

Grupo Vips Press Room

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