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VIPS opens its third VIPS Smart in the province of Alicante

  • The opening has created 22 jobs and is part of the Grupo Vips strategic commitment to the Levante area, where it will continue its growth plan with new openings.
Madrid, 21st June, 2018.

 VIPS, the flagship of Grupo Vips, the leading multi-brand and multi-format company in the restaurant sector in Spain, has just inaugurated a new VIPS Smart restaurant at Plaza Alcalde Agatángelo Soler 6, in the Garbinet neighborhood in the city of Alicante.

This new VIPS Smart has created 22 jobs and reaffirms the brand’s commitment to the province of Alicante where it already has two VIPS (Federico Soto and Plaza Mar shopping mall) and two VIPS Smart (Playa San Juan and The Outlet Stores shopping mall). The VIPS growth plan particularly focuses on the Levante area where it is planning more new openings this year.

The restaurant has a  surface area of nearly 355 m2 and the capacity to host 128 diners (32 on the terrace and 96 in the dining room). It’s designed following the brand’s renovated image with modern and comfortable designer seats, free high-speed Wi-Fi and connectivity tables where guests can recharge various mobile devices at the same time while enjoying free beverage refills.

The “Smart” version of VIPS restaurants offers a selection of the most iconic dishes from the well-known restaurant brand VIPS in their “Smart” version; in other words, served directly at the counter.

The VIPS brand is known for its “Really open” concept which means an extensive and attractive offering for all tastes, ages and eating times throughout the day with extended opening hours starting with breakfast and ending with late suppers. Its varied offering includes everything from the brand’s classic dishes like its famous VIPS Club Sandwich and shakes to trendy dishes and ingredients for healthy eating like avocado, bulgur, kale and its Green Vitality juice which can be found under its Good For You category.

VIPS Agatángelo

Plaza Alcalde Agatángelo Soler, 6

03015 (Alicante)

Opening hours:

Sunday to Thursday: 9:00 a.m. to midnight

Friday, Saturdays and holiday eves: 9:00 a.m. to 1:00 a.m.

About VIPS:

VIPS is a restaurant brand of Spanish origin that belongs to Grupo Vips and which offers a wide variety of dishes that reflect all types of international trends for all tastes with extended opening hours 365 days a year. Its fast casual version, VIPS Smart, offers a selection of the most iconic VIPS dishes ordered and served at the counter yet with the brand’s same quality and presentation.

About Grupo Vips:

Grupo Vips is one of the leading multi-brand and multi-format groups in the organized restaurant sector in Spain. The company manages a total of six well-known brands it either owns or operates under franchising agreements: VIPS, VIPS Smart, Ginos, Fridays, Starbucks and wagamama. Moreover, Grupo Vips has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 400 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The App, which is unique in the market and was released at the end of April 2015, has already been downloaded more than 1 million times. Grupo Vips is a private equity company which was founded in 1969. Seventy percent of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,300 people and ended fiscal year 2017 with 415 million euros in turnover. For the second consecutive year, Grupo Vips was listed in the ranking of the companies with the best reputation in Spain, as per RepTrak® Spain 2018, as the only restaurant busine.