- The first VIPS in Finestrat has created 30 jobs.
- This opening is part of the expansion plan the brand is currently immersed in throughout Spain and the Grupo Vips commitment to the Levante area.
VIPS, the flagship of Grupo Vips, the leading multi-brand and multi-format company in the restaurant sector in Spain, has just inaugurated the brand’s first restaurant in Finestrat. The new restaurant is located downtown on one of the main roads at Avenida de Finestrat 11-13.
The first VIPS in Finestrat has created 30 jobs at a more than 470 m2 location with the capacity to host 219 diners (175 in the dining room and 44 on the terrace). The restaurant-café features the brand’s renovated image with modern and comfortable designer seats, free high-speed Wi-Fi and connectivity tables.
The opening of VIPS Finestrat is part of the expansion plan the brand is currently immersed in throughout Spain and the Grupo Vips commitment to the Levante area. VIPS now has 134 restaurants, 16 of which are in Comunidad Valenciana with 6 of these in the province of Alicante (two VIPS: Federico Soto and the Plaza Mar shopping mall, and three VIPS Smart at Playa San Juan, The Outlet Stores shopping mall and Agatángelo).
The inauguration ceremony featured the presence of the Honorable Mr. Juan Francisco Pérez Llorca, Mayor of Finestrat, and Maria Jesús García, General Manager of VIPS. Juan Francisco Pérez thanked the company for choosing Finestrat to open the new VIPS location and emphasized “the Grupo Vips history as a leader in the restaurant sector in our country”. Moreover, he highlighted the importance of creating jobs in the city as “the best social benefit”.
On the other hand, Maria Jesús García said, “Today, we’re celebrating our arrival in this municipality excited at the opportunity to be a part of the day to day of a modern and dynamic city like Finestrat and share our VIPS offering with the locals”.
A “really open” restaurant
VIPS is known for its “Really open” concept which means an attractive offering for all tastes, ages and eating times throughout the day with extended opening hours starting with breakfast and ending with late suppers. Its varied offering includes everything from the brand’s classic dishes like its famous VIPS Club Sandwich and shakes to trendy dishes and ingredients for healthy eating like bulgur, kale and its Green Vitality juice. To this end, the VIPS brand has just expanded its “Good for you” category on its menu with the addition of 10 new dishes, designed to enjoy balanced eating. They also have a gluten-free menu which was recognized by FACE (Spanish Federation of Coeliac Associations) for its quality through its annual awards.
On the other hand, VIPS customers may enjoy all of the opportunities for free offered to members of its emblematic Club VIPS, the pioneer and unique loyalty program in the sector and the Club VIPS App. It offers benefits such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at all Grupo Vips locations, the possibility of ordering from a phone and paying faster with just a click and the Club VIPS wallet so guests always have money available and can send money to others. The Club VIPS APP is free and available for iOS and Android devices.
Avenida de Finestrat 11-13
Sunday to Thursday: 9:00 a.m. to 11:30 p.m.
Friday, Saturdays and holiday eves: 9:00 a.m. to 12:30 a.m.
VIPS is a restaurant brand of Spanish origin that belongs to Grupo Vips and which offers a wide variety of dishes that reflect all types of international trends for all tastes with extended opening hours 365 days a year. Its fast casual version, VIPS Smart, offers a selection of the most iconic VIPS dishes ordered and served at the counter yet with the brand’s same quality and presentation.
About Grupo Vips:
Grupo Vips is one of the leading multi-brand and multi-format groups in the organized restaurant sector in Spain. The company manages a total of six well-known brands it either owns or operates under franchising agreements: VIPS, VIPS Smart, Ginos, Fridays, Starbucks and wagamama. Moreover, Grupo Vips has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 400 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain. The App, which is unique in the market and was released at the end of April 2015, has already been downloaded more than 1 million times. Grupo Vips is a private equity company which was founded in 1969. Seventy percent of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,300 people and ended fiscal year 2017 with 415 million euros in turnover. For the second consecutive year, Grupo Vips was listed in the ranking of the companies with the best reputation in Spain, as per RepTrak® Spain 2018, as the only restaurant business to be included on the list. www.grupovips.com.