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VIPS arrives in the Vallecas district

  • The opening of the new VIPS restaurant has created 20 jobs.
  • This opening, which is part of the expansion plan the brand is currently immersed in with internally-owned restaurants and franchises, VIPS now has a total of 132 restaurants throughout Spain.
Madrid, 12th June, 2018.

 VIPS, the flagship of Grupo Vips, the leading multi-brand and multi-format company in the restaurant sector in Spain, has just inaugurated a new restaurant in the Vallecas district. The new restaurant is located at Avenida de la Albufera no. 25, the main road in this Madrid neighborhood.

The all-new Vallecas VIPS created 20 jobs at a 200 m2 location with the capacity to host 150 customers. The restaurant-café features the brand’s renovated image with modern and comfortable designer seats, free high-speed Wi-Fi and connectivity tables where guests can recharge various mobile devices at the same time.

VIPS Vallecas has opened its doors as a “Really open” restaurant-café with an extensive and attractive offering for all tastes, ages and eating times throughout the day with extended opening hours starting with breakfast and ending with late suppers. Its varied offering includes everything from the brand’s classic dishes like its famous VIPS Club Sandwich and shakes to trendy dishes and ingredients for healthy eating like avocado, bulgur, kale and its Green Vitality juice which can be found under its Good For You category.

This new opening is part of the expansion plan the brand is currently immersed in with internally-owned restaurants and franchises. There are now a total of 132 restaurants in Spain.

 

VIPS Vallecas

Avenida de la Albufera, 25

28038 Vallecas (Madrid)

Opening hours:

Sunday to Thursday: 9:00 a.m. to 11:00 p.m.

Friday, Saturdays and holiday eves: 9:00 a.m. to midnight

About VIPS:

VIPS is a restaurant brand of Spanish origin that belongs to Grupo Vips and which offers a wide variety of international cuisine dishes for all tastes with extended opening hours 365 days a year. Its quick service version, VIPS Smart, offers a selection of the most iconic VIPS dishes ordered and served at the counter yet with the brand’s same quality and presentation.

With a history of more than 45 years and a total of 132 restaurants throughout Spain, Vips is a reference in our country's food service sector.

About Grupo Vips:

Grupo Vips is one of the leading multi-brand and multi-format groups in the organized restaurant sector in Spain. The company manages a total of six well-known brands it either owns or operates under franchising agreements: VIPS, VIPS Smart, GINOS, Fridays, Starbucks and wagamama. Moreover, Grupo Vips has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 400 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The App, which is unique in the market and was released at the end of April 2015, has already been downloaded more than 1 million times. Grupo Vips is a private equity company which was founded in 1969. Seventy percent of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,300 people and ended fiscal year 2017 with 415 million euros in turnover. For the second consecutive year, Grupo Vips was listed in the ranking of the companies with the best reputation in Spain, as per the RepTrak® Spain 2018, as the only restaurant business to be included on the list. www.grupovips.com