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VIPS arrives at Puerta del Sol

  • VIPS inaugurates a spectacular restaurant at number 3 Puerta del Sol in Madrid.
  • VIPS Sol is the first to offer the all-new VIPS Take & Go service, an area of the restaurant where customers can order a selection of the brand’s dishes made right in front of them for take away
Madrid, 25th July, 2018.

 VIPS, the flagship of Grupo Vips, the leading multi-brand and multi-format company in the restaurant sector in Spain, has just inaugurated a new restaurant in downtown Madrid. The spectacular restaurant is located at number 3 in the emblematic Puerta del Sol.

VIPS Sol has created 30 jobs at a more than 290 m2 location. The design is based on the brand’s renovated image with modern and comfortable seats, free high-speed Wi-Fi and connectivity tables.

It’s divided into two different areas: the table service area where customers can sit and enjoy the varied offering available from the VIPS menu, which covers everything from breakfast to late suppers, and a second area for customers who prefer Take Away, which is offered for the first time ever through the VIPS Take & Go service.

VIPS Take & Go: faster and easier

VIPS Take & Go is an area of the restaurant where customers can order a selection of the brand’s dishes made right in front of them for take away It’s a new Take Away option the VIPS brand is starting up at some of its locations. VIPS Take & Go features a counter where customers can order a selection of VIPS dishes to take away, which are made right in front of them in just a short time.  Take & Go dishes include sandwiches, pizzas, salads, desserts and beverages.

This VIPS opening downtown Madrid is part of the expansion plan the brand is currently immersed in throughout Spain involving its own restaurants and franchises. VIPS now has a total of 136 restaurants, 89 of which are in the autonomous region of Madrid (75 VIPS and 14 VIPS Smart).

A “really open” restaurant

VIPS is known for its “Really open” concept which means an attractive offering for all tastes, ages and eating times throughout the day with extended opening hours starting with breakfast and ending with late suppers. Its varied offering includes everything from the brand’s classic dishes like its famous VIPS Club Sandwich and shakes to trendy dishes and ingredients for healthy eating like bulgur, kale and its Green Vitality juice. To this end, the VIPS brand has just expanded its “Good for you” category on its menu with the addition of 10 new dishes, designed to enjoy balanced eating. They also have a gluten-free menu which was recognized by FACE (Spanish Federation of Coeliac Associations) for its quality through its annual awards.

Club VIPS App

VIPS customers may access all of the opportunities for free offered to members of its emblematic Club VIPS, the pioneer and unique loyalty program in the sector and the Club VIPS App. It offers benefits such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at all Grupo Vips locations, the possibility of ordering from a phone and paying faster with just a click and the Club VIPS wallet so guests always have money available and can send money to others. The Club VIPS APP is free and available for iOS and Android devices.


Puerta del Sol, 3

28013 Madrid

Opening hours:

Sunday to Thursday: 9:00 a.m. to 2:00 a.m.

Friday, Saturdays and holiday eves: 9:00 a.m. to 3:00 a.m.

About VIPS:

VIPS is a restaurant brand of Spanish origin that belongs to Grupo Vips and which offers a wide variety of dishes that reflect all types of international trends for all tastes with extended opening hours 365 days a year. Its fast casual version, VIPS Smart, offers a selection of the most iconic VIPS dishes ordered and served at the counter yet with the brand’s same quality and presentation.

With a history of more than 50 years and a total of 136 restaurants throughout Spain, VIPS is a reference in the country's food service sector.

About Grupo Vips:

Grupo Vips is one of the leading multi-brand and multi-format groups in the organized restaurant sector in Spain. The company manages a total of six well-known brands it either owns or operates under franchising agreements: VIPS, VIPS Smart, Ginos, Fridays, Starbucks and wagamama. Moreover, Grupo Vips has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 400 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The App, which is unique in the market and was released at the end of April 2015, has already been downloaded more than 1 million times. Grupo Vips is a private equity company which was founded in 1969. Seventy percent of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,300 people and ended fiscal year 2017 with 415 million euros in turnover. For the second consecutive year, Grupo Vips was listed in the ranking of the companies with the best reputation in Spain, as per RepTrak® Spain 2018, as the only restaurant business to be included on the list.