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VIPS arrives in the Cuatro Caminos district

  • The all-new VIPS Bravo Murillo, situated opposite the popular Mercado de Maravillas market space, features 300 m2 on three floors with a terrace to hold 228 diners.
  • The all-new VIPS Bravo Murillo has created 39 jobs.
  • With this new opening, VIPS now has a total of 120 restaurants in Spain (88 internally-owned and 32 operating under franchise agreements), 24 of which are the quick service version VIPS Smart.
Madrid, 11th August, 2017.


VIPS, the original brand and flagship of Grupo Vips, the leading multi-brand and multi-format company in the restaurant sector in Spain, has just opened its first restaurant in the popular Cuatro Caminos district in Madrid. Specifically, the all-new location is at number 109 on Calle Bravo Murillo, just opposite the popular Mercado de Maravillas market space.

The all-new VIPS involved the creation of 39 jobs at a 300 m2 location distributed on three floors featuring an extensive terrace and the capacity to host 228 diners (172 in the dining room and 56 on the terrace).

With this opening, VIPS now has a total of 120 restaurants throughout Spain among its Vips and Vips Smart brands including 88 internally-owned and 32 operated by franchisees.


A “really open” restaurant

VIPS is known for its “Really open” concept which means an extensive and attractive offering of dishes cooked to order for all tastes, ages and eating times throughout the day with extended opening hours starting with breakfast and ending with late suppers. Its varied offering includes everything from the brand’s iconic dishes like its famous VIPS Club Sandwich and shakes to trendy dishes and ingredients for healthy eating like bulgur, tabbouleh and its Green Vitality green juice.

The new Vips has an extensive menu of the day which is updated each week and a child's menu starting at €7.95. They also have a gluten-free menu which was recognized by FACE (Spanish Federation of Coeliac Associations) for its quality through its most recent annual awards.


All of the benefits of Club VIPS on your cell phone

VIPS customers can enjoy all of the opportunities for free offered to members of the emblematic Club VIPS, a pioneer and unique loyalty program in the sector, and the Club VIPS App such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at all Grupo Vips locations, the possibility of ordering from a cellphone and paying faster with just a click in addition to the Club VIPS coin purse so guests always have money available and can send money to others.

The Club VIPS App is free and available for both iOS and Android.

VIPS Bravo Murillo

Calle Bravo Murillo 109

28020 Madrid

Opening hours:

9 a.m. to midnight all year round


About VIPS:

VIPS is a Spanish restaurant and retail chain that belongs to Grupo Vips. It operates under three formats, offering a cafeteria-restaurant service combined with a retail shop, only the restaurant service without a shop and the quick service version, VIPS Smart, with a selection of the most iconic VIPS dishes without table service and at a more affordable price. The VIPS concept is known for its extended opening hours and for opening 365 days a year.

With a history of more than 45 years and a total of 120 locations throughout Spain (96 VIPS and 24 VIPS Smart), VIPS is a reference in the country's food service and retail sector.

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About Grupo Vips

Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: Vips (cafeteria - restaurant and shop), Vips Smart, Ginos, Fridays and Starbucks Coffee in Spain, Portugal and Andorra with wagamama just joining them. Moreover, the group has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 370 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 700,000 times. Grupo Vips is a private equity company which was founded in 1969. 70% of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,200 people and ended fiscal year 2016 with 396.2 million euros in turnover.

More information at:

Grupo Vips Press Room

Discover the Club VIPS App at