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Starbucks comes to Room Mate Hotels

  • Starbucks and Room Mate Hotels have signed an agreement whereby the hotels Room Mate Oscar (Madrid) and Room Mate Anna (Barcelona) will house a Starbucks store, with access both from the street and from within the hotels.
  • For its design, the Starbucks store at Room Mate Oscar, inaugurated this weekend, was inspired by the origin of coffee, while Room Mate Anna, whose opening is expected before the end of the year, is inspired by the Mermaid logo, which represents Starbucks.
  • Guests at our stores will enjoy the "Starbucks experience", a unique and welcoming atmosphere, where they can taste the best 100% Arabica coffee with more than 86,000 combinations of personalized drinks.
Madrid, 3rd October, 2017.

Starbucks, the world's first coffee roaster, and the international chain of boutique hotels, Room Mate Hotels chaired by Kike Sarasola, have signed an agreement whereby Room Mate Oscar hotels (Plaza de Pedro Zerolo, 12 Madrid) and Room Mate Anna (Carrer d'Aragó, 271, Barcelona) will house each one of them with a mermaid brand establishment in their interior.

From this alliance, the Starbucks establishments of both hotels will be designed specifically for each of the venues and will have two entrances: one from the street for the general public and another that will directly connect with the interior of the Room Mate hotels.

"We are pleased to have a partner such as Room Mate Hotels, with whom we share the same vision, values and principles. We believe that the alliance of both brands can be very fruitful in providing unique and different experiences for our guests, as Álvaro Salafranca, CEO of Starbucks Spain pointed out.

On the other hand, Kike Sarasola, founder and president of Room Mate Hotels has highlighted that "if there is a catering brand with which we feel identified, it is without doubt Starbucks. Pedro Zerolo Square deserved a cafe of this style in which it has taken care of every detail regarding the design and created unique pieces in the establishment. Its impeccable treatment, proximity, warmth and care towards its guests are its hallmark. Starbucks personalizes cafes and Room Mate, hotels. Creating an ad hoc Starbucks for Room Mate Hotels has been an honor for us. We cannot be happier with this union"

Customers at these stores are able to live the "Starbucks experience", which has already conquered the hearts of millions of customers and fans of all ages. A comfortable, cozy and relaxed atmosphere, with different environments for every occasion, from sofas to large communal tables, Wi-Fi, and specially selected music, which is renewed every month. A place where you can quietly enjoy a 100% Arabica coffee and the more than 86,000 different and personalized brand combinations.

In addition, visitors to the new Starbucks store at Room Mate Oscar will be able to taste one of Starbucks' most famous drinks, only available during the fall: the 'Pumpkin Spice Latte', created from the best Arabica coffee combination with spicy notes of pumpkin, cinnamon, clove, ginger and nutmeg, and crowned, as a finishing touch, with a layer of cream and topped with pumpkin pie.


The Starbucks store at Room Mate Oscar, inspired by the origin of coffee 

The Starbucks stores of the Room Mate Hotels have a unique design, created specifically for each venue.

The first to open, this weekend, has been the Room Mate Oscar Starbucks store, the flagship of the hotel chain situated in the heart of Madrid (Gran Vía-Chueca). For its design, the venue has taken as a reference the values that inspired the development of Starbucks since its inception. The green tones in the decor are predominant, combined with art pieces that represent the life cycle of coffee, from the plant to the cup.

The materials used (bright tiles, warm wood, cold concrete) contrast and complement each other to create a unique, bright and welcoming venue, in harmony with the hotel's decor.


The mermaid logo, protagonist of the Room Mate Anna Starbucks store

Room Mate Anna is an exceptional place in Barcelona, on the corner of c/Aragón with Paseo de Gracia. A hotel of avant-garde design where you can feel the magic that generates from the use of geometric patterns in its architecture.

Following this aesthetic proposal, the design of the new Starbucks store that this Room Mate that will house before the end of the year, which flees from the baroque atmosphere of European coffee shops by seeking a balance between its image and that of the boutique hotel chain.

The forcefulness of the marble used in the bar is lightened thanks to the LED lighting, and the venue on two floors inspires the black scale, which reaches the ceiling that directly connects with the mermaid logo, which represents Starbucks.


All of the benefits of Club VIPS on your cell phone

Customers of the new Starbucks Room Mate can enjoy all of the opportunities for free offered to members of the emblematic Club VIPS, a pioneer and unique loyalty program in the sector, and the Club VIPS App such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at all Grupo Vips locations, the possibility of ordering from a phone and paying faster with just a click and the Club VIPS coin purse so guests always have money available and can send money to others.


About Starbucks

Starbucks Coffee Company has been committed to working with ethical raw material suppliers and the production of the best Arabica coffee in the world since its foundation in 1971. Nowadays, with stores all over the planet, the company is the leading coffee roaster and distributor in the world. Thanks to its commitment to excellence, Starbucks Coffee Company offers a gratifying experience which enriches people's lives from cup to cup. To become a part of this experience, visit Follow us: Facebook    Twitter    Instagram     


About Room Mate Hotels

It is a hotel chain with a global and international vision that was founded in Spain in 2005, whose philosophy is to consider that the best way to travel is visiting friends in every city, friends whose lifestyle we share and who transmit their knowledge and experiences of the town by taking us by the hand and revealing to us.

Room Mate hotels, with 22 hotels and around 1500 rooms available and has 8 inaugurations scheduled , are seen as "homes" that open their doors to travelers who come to the city seeking comfort, warmth as well as the welcoming spirit provided by their great team, that is experienced and professional, in  dealing with their guests.

In Room Mate Hotels, design plays a crucial role. Designers of renowned prestige such as Patricia Urquiola, Lázaro Rosa Violán, Tomás Alía, Lorenzo Castillo, Melián Randolph, Pascua Ortega or Teresa Sapey, among others have designed the establishments, which are distributed all over the world.

After being awarded the Kike Sarasola Medal for Touristic Merit by the Council of Ministers in early 2015, the company has achieved great recognition. Its WiMate initiative - Free Wi-Fi throughout the City won the Best Innovation in Digital Marketing award at the Worldwide Hospitality Awards, the most important awards in the international tourism industry. Additionally, the hotel chain has been named Best Overall Hotel for the US Travvy Awards and Kike Sarasola has been recognized as GQ Man of the Year for innovation in 2015. Undoubtedly, the best award has been breaking the record in online reputation by ReviewPro within its compset by obtaining a total 90%.

Room Mate, with hotels in New York, Miami, Mexico DF, Florence, Istanbul, Milan, Madrid, Barcelona, Malaga, Granada, Salamanca, provides design, privileged location and always located in the city center, breakfast is served until 12.00 midday and with WiMate, free WI-FI throughout the city. It is provided to those guests who seek affordable luxury.