- The pilot project that has been begun with Hope Food in Madrid has already enabled the donation of 2,300 kilos of food to charities since it was implemented in December 2017.
- Plus, Starbucks started an all-new pilot project this week in Barcelona with the weSAVEeat app, which allows people to purchase a set of the group’s fresh products at half price at the end of the day.
- These initiatives are more examples of the commitment by all Grupo Vips brands, including Starbucks Spain, to donate 100% of the surplus found in warehouses with each menu change to charities.
Starbucks, the leading coffee roaster and distributor in the world, has implemented two pilot projects to manage excess fresh food at its stores as an initiative that adds to the brand’s commitment to donate the non-perishable surplus found at its warehouses to charities with each change of season and menu.
"We are very excited about implementing these projects, which allow us to become more sustainable and connect with the communities we are a part of,” said Álvaro Salafranca, CEO of Starbucks Spain and Portugal.
1800 menus for community kitchens
The first of these projects to be implemented was developed in collaboration with Hope Food, a social-based entrepreneurial project, aimed at donating excess fresh food from Starbucks stores to charities. Following this alliance, Starbucks gives Hope Food all of the fresh and packaged products that have still not expired remaining in its stores to be distributed by Hope Food among various community kitchens. Hope Food is a social project that arose with an aim of turning food waste into a resupply process for the social classes most in need in addition to reducing pressure on natural resources.
The pilot project, which has gradually been joined by the Starbucks stores in Madrid to total the 27 where it is currently implemented, began back in December 2017. Through the program, Starbucks has donated more than 2,300 kilos of food to create 1,800 complete menus for community kitchens. The charities receiving these donations have been Mensajeros de la Paz, the community kitchen “Ave María” and Cottolengo del Padre Alegre. In the case of the first, the food donated by Starbucks is used for the ‘Comprehensive Services for Families without Resources and the Homeless’ project the foundation manages at various community kitchens in the autonomous region of Madrid. On the other hand, the donations to the community kitchen “Ave María” fulfills the mission of contributing to the food needs of the homeless, mainly ex-convicts and drug addicts. Finally, the donations to Cottolengo are used to reinforce the programs supporting the handicapped or people with untreatable diseases who lack family support.
An app to save food with your cell phone
Starbucks also began a pilot project in Barcelona this week in collaboration with the weSAVEeat app, a mobile application through which users can purchase the surplus fresh food at stores at the end of the day at half price.
With the WeSAVEeat application, which responds to one of the six United Nations recommendations to fight food waste and which has already been downloaded more than 20,000 times, Starbucks stores in Barcelona offer a package of three food products each (one salty and two sweet products) for sale each day. Users can purchase the packages through the app at a price of €4 and collect them at the store during the last hour of operation.
Committed to responsible consumption
These projects which have been initiated with HOFO and weSAVEeat are part of the Grupo Vips commitment to responsible consumption and surplus management. This commitment includes donating all non-perishable excess food from its warehouses to charities each time there is a change in season or menu for any of the different Grupo Vips brands (which, besides Starbucks, are VIPS, VIPS Smart, Ginos, Fridays and wagamama, as well as the premium sandwich factory BSF).