- From this position as Director of Franchising, Burgaz will lead the Grupo Vips franchising department which already has 63 locations (15 VIPS, 18 VIPS Smart and 30 GINOS) operating under franchises in 30 provinces.
- Grupo Vips will be driving growth in the next few years with internally-owned restaurants as well with collaboration from local franchisees.
Grupo Vips has reinforced its franchising department by hiring Luis Burgaz as the new Director of Franchising. This appointment is part of the expansion plan being carried out with the Grupo Vips brands VIPS, VIPS Smart and Ginos, which are growing in Spain under a mixed model that includes the opening of internally-owned restaurants as well as restaurants under franchising agreements.
The new Director of Franchising at Grupo Vips holds an undergraduate degree in economics and business and a graduate degree in business administration from Schiller International University in Paris. He has worked for most of his career in the restaurant, franchising and retail sectors for different leading companies. Namely, he has led the expansion of major companies like Telepizza, Grupo Zena, C&A Modas, Amrest (La Tagliatella, KFC) and La Piamontesa during their phases of greatest growth.
“I’m absolutely pleased to be joining Grupo Vips, one of the most powerful restaurant groups in Spain and with a strong history of success and growth with its own restaurants. All of this is a real luxury for franchisees of its brands who get support services that are unique to the market. I’m taking on the challenge of expanding our brands VIPS, VIPS Smart and Ginos in collaboration with franchising partners fully believing in the great potential for development across the peninsula,” said Burgaz.
Expansion in Spain
Over the last three years, franchising has become an important cornerstone of the Grupo Vips brands’ expansion. This growth increased over the last year during which Grupo Vips tripled its openings with respect to the year before, reaching 380 locations in Spain.
Grupo Vips is now present in a total of 16 Spanish autonomous regions and 30 of its provinces. In the current quarter alone (September, October and November), Grupo Vips has opened 27 new locations - both internally owned restaurants and franchises: 7 VIPS and VIPS Smart in Vigo, Santiago de Compostela, Zaragoza, Tenerife, Paterna and Madrid; 4 GINOS restaurants in Cáceres, Tenerife, Santiago de Compostela and Zaragoza; 13 Starbucks in different cities on Tenerife and Gran Canaria as well as in Vigo, Murcia, Fuengirola, Málaga, Barcelona and Madrid; 2 new wagamama in the Plaza Rio 2 and Parquesur shopping malls in Madrid in addition to the newly-inaugurated flagship Fridays at Paseo de la Habana 17, in Madrid.