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Grupo Vips is reinforcing its Gluten Free Offering

    Madrid, 14th April, 2016.

    Madrid, 14 April 2016. Grupo Vips, one of the leading restaurant and retail multi-brand and multi-format groups in Spain, has reinforced its commitment to people with celiac disease by renewing its gluten-free offering at its 116 VIPS and VIPSmart restaurants. Plus, the 12 Fridays restaurants are offering gluten-free dishes on their menus for the first time ever.

    The new VIPS, VIPSmart and Fridays offering has been developed over a period of one year by chefs and the Grupo Vips R+D team in close contact with their gluten intolerant customers and based on their recommendations and suggestions.

    Thus, the new menus include gluten-free versions of the brands' most iconic dishes such as the Vips Club Sandwich, Sautéed Oriental Chicken and Pancakes as well as the BBQ Ribs, Classic Buffalo Wings and Mexican Burger available at Friday's, among others.

    “At Grupo Vips, we are committed to a healthy diet and quite specially to being able to offer people with gluten intolerance an experience that is quite similar to that which is enjoyed by all of our other customers. We're quite pleased today to present high quality gluten-free versions of our VIPS, VIPSmart and Fridays brands' iconic dishes, developed based on suggestions from our customers”, said Enrique Francia, CEO of Grupo Vips.

    Moreover, the three brands have taken special care with the food handling protocols and gluten-intolerant customer service with specific equipment, dishes and procedures to be activated in the kitchens and dining rooms. Grupo Vips has high quality standards supported by the main celiac disease associations such as FACE, the Spanish Federation of Celiac Disease Associations, the Catalan Celiac Disease Association and the Celiac Disease and Gluten Sensitive Association of Madrid.


    VIPS, a pioneer chain and leader in its commitment to gluten-free food

    The VIPS restaurant commitment to people with celiac disease goes all the way back to the year 2007 when the first gluten-free dishes were added to the menu.  VIPS restaurants again renewed their commitment to people with celiac disease in 2013, when they updated their menus and included their own gluten-free recipes to become the first restaurant chain in Spain to provide a gluten-free offering at all of their restaurants.

    Now, in 2016, VIPS and VIPSmart are taking one more step with the development of an all-new gluten-free menu in collaboration with their gluten intolerant customers by means of an active listening process at the restaurants as well as via social media and the customer service center.

    Thus, VIPS and VIPSmart are now presenting gluten-free versions of some of their most iconic dishes such as their famous Vips Club Sandwich and Sautéed Oriental Chicken in addition to improved gluten-free recipes of their well-known Vips pancakes, Super Bacon Cheese Burger and cheese nachos, all artisan made with a special recipe. The gluten-free offering is also being expanded to breakfasts and snacks with the inclusion of an Andalusian breakfast and toasted rolls.

    Plus, the chain is presenting a child's menu at a very low cost, just €6.95, at VIPS restaurant-cafeterias and €5.95 at VIPSmart.


    Fridays launches a gluten-free menu

    Fridays, the leader in the best American cuisine which is operated in Spain by Grupo Vips, has also joined the commitment to offer gluten-free versions of a selection of its most iconic dishes.

    People with gluten intolerance can now enjoy a complete gluten-free menu which includes a selection of three appetizers, four main dishes and two desserts including BBQ Ribs, Classic Buffalo Wings and the Mexican Burger, among others. These dishes may be combined with different beverage choices.


    The Grupo Vips' commitment to quality and a healthy diet

    It is estimated that approximately 1% of the European population has celiac disease, with it being more common in women in a proportion of 2:1 according to FACE data.

    The new VIPS, VIPSmart and Fridays gluten-free offerings are all part of the Grupo Vips commitment to a healthy diet.  Grupo Vips is constantly working on its culinary offering, the ingredients and preparation procedures to offer customers the tastiest options which best adapt to their preferences and needs.

    To do so, Grupo Vips has a multi-disciplinary Quality, Research and Product Development team which participates along with chefs from each brand in all of the processes involved with creating new dishes. Excellence in quality standards and food safety is guaranteed with a pioneer auditing system in Spain which combines internal procedures and external certifications.

    The entire Grupo Vips gluten-free offering has been developed based on its customers' suggestions and is certified by the main celiac disease associations in Spain: FACE, the Spanish Federation of Celiac Disease Associations, the Catalan Celiac Disease Association and the Celiac Disease and Gluten Sensitive Association of Madrid.


    More gluten-free new developments coming soon to Grupo Vips

    Grupo Vips continues to constantly work on improving its gluten-free offering. So, over the next few months, it will be announcing more news relating to gluten-free dishes at one of its other renowned brands, Ginos, which will be renovating its offering for people with celiac disease with all-new recipes developed based on its gluten-intolerant customers' suggestions.

    All of the information on the VIPS and VIPSmart gluten-free offering is available at

    At, you can check out the all-new gluten-free offering at Fridays.


    About Grupo Vips:

    Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains which are either internally owned or operated under franchising agreements - Vips (cafeteria-restaurant and shop), VIPSmart, Ginos, The Wok – and two brands of international fame - Starbucks and Fridays.

    Since 2001, the Vips Group is the sole and exclusive partner of Starbucks Coffee, the world's coffee leader, licensed to develop the brand in Spain and Portugal. On the other hand, it has an exclusive licensing agreement with Fridays, the top casual dining chain in the United States, to operate the brand in Spain.

    Moreover, the group has three unique restaurants including Rugantino "Casa Tua", Tattaglia and Lucca.

    The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than a million members throughout Spain.  The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 400,000 times. Grupo Vips is a private equity company which was founded in 1969.

    Goldman Sachs Capital Partners V acquired 30% of the company in 2006. Grupo Vips employs 8,700 people and ended fiscal year 2014 with 350 million euros in turnover


    More information at:


    About VIPS

    VIPS is a Spanish restaurant and retail chain that belongs to Grupo Vips. It operates under two formats, offering a cafeteria-restaurant service combined with a shop or only the restaurant service without a shop. The VIPS concept is known for its extended opening hours and for opening 365 days a year. With a history of more than 35 years and a total of 94 locations throughout Spain, Vips is a reference in our country's food service sector.


    The VIPS shop is an additional space adjacent to the cafeteria-restaurant where consumers may purchase national and international press, the latest books, CDs and films, and various food and gift products for all tastes. The extended opening hours at VIPS shops, which are open 365 days a year, is perfect for those who have limited free time. VIPSmart is the fast casual version of VIPS. It offers the best of a Vips restaurant but faster. VIPSmart proposes a selection of the most iconic Vips dishes with the same quality yet faster service from a counter and at a lower price.


    About Fridays

    Fridays, restaurants that specialize in American food, where guests may enjoy a variety of appetizers, iconic typical American-style hamburgers, Tex-Mex food, savory hot sandwiches and impressive deserts. They also have a great selection of alcoholic and non-alcoholic cocktails which are prepared right in front of the customers by experienced bartenders. All of this in the best atmosphere because the fun never stops at Fridays.