As of the end of the first half of 2018, total turnover for the Grupo Vips restaurant system (internally owned and franchises) exceeds 200 million euros which is a 10% increase over the same period the year before.
These good results are a result of the Group’s decisive commitment to accelerate its national expansion as well as its teams’ ongoing work aimed at improving its flagships’ value propositions, operational excellence and enhanced customer experiences.
During these first six months of the year, the Group has continued its expansion plan by intensifying its national expansion with the opening of 31 locations which has led to the creation of more than 500 jobs. These openings have taken place all over Spain, reinforcing its presence in provinces where its brands were already operating and also opening up in new markets for the first time. Thus, VIPS SMART opened locations for the first time ever in Las Palmas and Zaragoza, Ginos in Albacete and Starbucks in Asturias, Cordoba, Granada and Toledo. On the other hand, the Group drove Starbucks growth in Portugal by opening four new stores in Lisbon, Madeira, Braga and Oporto.
Grupo Vips plans to open around 80 locations in 2018 (both internally owned and franchises), creating more than 1,500 new jobs.
At the same time, the company has maintained its commitment to updating its internally-owned locations by completing 29 reforms, especially involving its VIPS and GINOS brands aimed at modernizing the facilities to adjust them to their new images. The Group’s goal is to complete the reformation of more than 90% of its locations by the end of the year.
Besides continuing to work on consolidating the growth of its brands in Spain, the Group’s efforts also focus on expanding the wagamama brand which has just celebrated its first anniversary in Spain with 5 restaurants now operating in Madrid. The opening of the first GINOS outside Spain, in Portugal, which will happen in the final quarter of the year and will be followed by a first VIPS restaurant, will be another of the company’s lines of work for the second half of this year. These two brands will arrive in the Portuguese market to join the nearly 20 Starbucks stores the group already operates in Spain’s neighboring country.
During this first half of the year, the group has continued taking on new commitments aimed at integrating social responsibility in all areas of its business. Thus, it has moved forward on its commitment to healthy eating with eight new additions to its “Good for You” category on the VIPS menu. Trendy foods due to their healthiness like avocadoes, lighter recipes and a greater variety of ingredients recommended for a balanced diet such as legumes, fruits, vegetables and nuts are some of the cornerstones the brand’s chefs and nutritionists have worked with to develop these eight new recipes. In the case of Ginos, the brand has included an all-new 100% whole wheat pizza crust on its menu to become a pioneer in introducing this highly-demanded product in the market. Meanwhile, Starbucks has expanded its offering with new light and balanced options like new salads, the light version of its iconic Frappuccino®, the launch of fresh fruit smoothies and low-calorie and low-sugar tea beverages.
Its 2018-2020 Master Plan establishes a commitment to continue developing its business in a responsible manner, seeking an even bigger impact on society. As concerns employability, some of its upcoming objectives for 2020 are hiring a minimum of 500 people a year from groups in vulnerable situations and working on job integration with local partners in 15 provinces. And at the same time, with regard to the environment, Grupo Vips is working to promote waste recycling at 100% of its locations, responsibly managing excess food at all restaurants and searching for opportunities to improve take away packaging to reduce its environmental impact.
About Grupo Vips:
Grupo Vips is one of the leading multi-brand and multi-format groups in the organized restaurant sector in Spain. The company manages a total of six well-known brands it either owns or operates under franchising agreements: VIPS, VIPS Smart, Ginos, Fridays, Starbucks and wagamama. Moreover, Grupo Vips has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 400 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain. The App, which is unique in the market and was released at the end of April 2015, has already been downloaded more than 1 million times. Grupo Vips is a private equity company which was founded in 1969. Seventy percent of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,300 people and ended fiscal year 2017 with 415 million euros in turnover. For the second consecutive year, Grupo Vips was listed in the ranking of the companies with the best reputation in Spain, as per RepTrak® Spain 2018, as the only restaurant business to be included on the list. www.grupovips.com.