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Grupo Vips and STEF Iberia strike a strategic deal

    Madrid, 19th May, 2016.

    Madrid (Spain), May 19th, 2016.  A Grupo Vips subsidiary called SDH, S.L.U, which mostly takes care of managing the logistics, procurement, supply, storage and distribution of products for the HoReCa industry and convenience stores, has just signed a strategic collaboration agreement with STEF Iberia.

    As a result of the agreement, STEF Iberia rises as the new low temperature controlled goods logistics handler for all Grupo Vips brands, comprising over 350 restaurants and stores in Spain and Portugal, including proprietary and franchise establishments.

    Management of Grupo Vips products will be dealt with at the STEF Iberia platform in Getafe (Spain). That includes all frozen and cooled goods, applying different just-in-time and just-in-case strategies, in environments where the temperature and humidity are adjusted to the specific requirements of each product.

    Jesús Soto, CFO Finance – IT - Supply

    “To stay at the top, we at Grupo Vips believe in sealing alliances with the leading companies in each sector. That is one of the reasons why we chose STEF Iberia – a supplier with the right capabilities and experience to join us as our growth and expansion surges, and which also shares our fundamental values such as our commitment to the environment and to reducing CO2 emissions.”

    Angel Lecanda, Director General STEF Iberia

    “We have fully engaged in the Grupo Vips project from the very beginning, drawing on our shared passion for the food industry, which is a strategic sector for us. Proof of that is the Getafe platform, where we specialise in solutions for the restaurant supply chain. Our alliance with Grupo Vips has enabled us to work together on designing the facilities, operations and technical means, clearly guided by the goal of providing quality service for restaurants and, ultimately, for consumers.”


    About Grupo Vips

    Grupo Vips is among the most prominent multi‑brand and multi‑format groups in the catering and commerce industry in Spain. It includes restaurants, cafés and stores. Its proprietary and franchised establishments form a total of six well-known chains: four exclusive labels – Vips (café-restaurant and store), VIPSmart, Ginos and The Wok –, and two major international names – Starbucks and Fridays.

    Ever since 2001, Grupo Vips is the only, exclusive licensed distributor for Starbucks, the world’s biggest coffee chain, allowing it to develop the brand in Spain and Portugal. It also boasts an exclusive license agreement with the USA’s top casual dining chain,

    Fridays, to operate the brand in Spain. Furthermore, the Group has three unique restaurants: Rugantino “Casa Tua”, Tattaglia and Lucca.

    All in all, the company has more than 350 establishments serving over 120,000 customers every day. It offers a pioneering loyalty program – the most successful in the restoration industry: Club VIPS, with over a million members across Spain. Its unique loyalty app launched in late April 2015 has already hit 400,000 downloads.

    Grupo Vips is a private capital company founded in 1969. Goldman Sachs Capital Partners V acquired 30% of the company in 2006.

    The Group employs 8,700 people, and ended the 2014 tax year with a turnover of €350 million (almost $400 million).

    For more information, visit


    About STEF

    STEF is a European specialist in cold logistics for food products and temperature-sensitive goods. Their mission is to build a sound and safe relationship among manufacturers, distributors, restaurant chains, and points of sale and consumption.

    The Group manages and organizes all activities involved in transport, logistics and IT systems in low temperature controlled flows (-25°C to 18°C, which is -13°F to 65°F). STEF operates in 7 European countries: Belgium, Spain, France, Italy, the Netherlands, Portugal and Switzerland. It is supported by a network of 15,000 collaborators and relies on a range of specific technical means: 235 platforms or warehouses and 4,000 vehicles.

    As at 31 December 2015, STEF had a turnover of €2.826 billion ($3.207 billion).

    For more information, visit