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Ginos comes to the heart of Toledo

    Toledo, 28th April, 2017.


    Toledo; April 28, 2017 – Ginos, the brand created by Grupo Vips which specializes in Italian food, has opened its first restaurant in the historic center of Toledo. The new location is in Magdalena square, just 50 m from Zocodover square. 

    Ginos will occupy the ground floor of the building that once houses the city’s Casino, which was built in 1924. Ever since its inauguration, the building has been home to some of the city’s most active cultural institutions, serving different purposes and undergoing various reforms until it was closed in 1980. For Ginos, this opening is particularly significant as it is an opportunity to re-open an emblematic building for Toledo, declared a Cultural Interest Site.

    “We’re quite proud to bring the Ginos offer to the heart of a city as outstanding as Toledo, doing so in collaboration with local partners and being able to help bring life back to an emblematic building which is part of the city’s cultural heritage,” said Alberto Chamorro, General Manager of Ginos.

    The first Ginos Toledo, which is opening under the franchise model by the Toledo-based company Tolemad Servicios, created 18 new jobs. The restaurant has a surface area of 420 m2 with a capacity to host more than a hundred diners.

    With the Toledo location, Ginos is inaugurating its second restaurant in Castilla-La Mancha where it already has another restaurant in Guadalajara. Thus, there are now a total of 102 Ginos restaurants in Spain, 76 internally owned and 26 franchises.


    Top quality recipes and a cosmopolitan atmosphere

    The new Ginos has arrived in Toledo with the brand’s all-new renovated image, which is known for an urban style that has very little to do with traditional trattoria decor. It’s a very cosmopolitan country-industrial design, inspired by the trends being seen in the most cutting-edge cities such as London and New York, which plays with a mix of materials, atmospheres and lights to create a modern and cozy setting.

    The Ginos culinary offering is known for its authentic Italian recipes where artisan processes predominate the preparation of their dishes, made to order, with intense flavor thanks to the open-view oven.

    Their dishes are made with top quality raw materials and ingredients, including references directly imported from Italy such as the dry and fresh pasta from Puglia, arrototala (rolled) pancetta bacon and the Pecorino, Parmiggiano, Emilia Romagna and 100% buffalo mozzarella cheeses from southern Italy used in some of its pizza and pasta recipes.

    Plus, Ginos has a re-worked and award-winning gluten-free menu which includes versions of some of their most iconic dishes like their famous Cioccolatissimo, an offer that was recently recognized by the Spanish Federation of Coeliac Disease Associations (FACE) in the latest edition of their annual awards. 


    All of the benefits of Club VIPS on your cell phone

    Ginos Toledo customers can enjoy all of the opportunities for free offered to members of the emblematic Club VIPS, a pioneer and unique loyalty program in the sector, and the Club VIPS App such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at all Grupo Vips locations, the possibility of ordering from a cellphone and paying faster with just a click in addition to the Club VIPS coin purse so guests always have money available and can send money to others.


    Ginos Toledo


    Plaza de la Magdalena, 11 – 45001. Toledo.


    Opening hours:

    Monday-Friday: 1 p.m. - 4 p.m. / 8 p.m. - 11:30 p.m.

    Saturdays, Sundays and holidays: 1 p.m. - 4:30 p.m. / 8 p.m. - midnight


    About Ginos

    Ginos is a chain of restaurants that specializes in quality authentic Italian cuisine at a very affordable price. It is known for its warm, cozy and informal atmosphere. Created at the end of the 1980’s by Grupo Vips, it is currently present in 18 Spanish provinces. There are a total of 102 locations (76 internally-owned and 26 franchises), becoming the unquestionable leader in the sector. The Ginos restaurant menu offers a real trip through Italy. Its extensive and varied culinary offering is comprised of artisan dishes and original Italian recipes. Delicious antipasti, varied salads, abundant dishes of traditional pasta made with wheat flour, fresh pasta and stuffed pasta, made-to-order pizzas, savory risottos and generous meat and fish dishes as well as desserts like the classic Italian tiramisu and our delicious Ciocolattisimo. In addition, Ginos offers customers the possibility of designing their own custom-made pasta and pizza dishes so they can enjoy artisan Italian meals their own way. For a final touch on this 100% Italian experience, Ginos has a wine list comprised of classics straight from Italy such as Sangue di Giuda, I Muri and Lambrusco.

    More information at:


    About Grupo Vips:

    Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: VIPS (cafeteria - restaurant and shop), VIPS Smart, Ginos, Fridays and Starbucks Coffee in Spain, Portugal and Andorra, with wagamama just joining them. Moreover, the group has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The App, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 700,000 times. Grupo VIPS is a private equity company which was founded in 1969. Seventy percent of Grupo VIPS shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo VIPS employs more than 9,300 people and ended fiscal year 2015 with 377.6 million euros in turnover.

    More information at:

    Grupo Vips press room -

    Discover the Club VIPS App at