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The all-new Ginos image is seen for the first time in Valencia

    Valencia, 7th March, 2017.


    Valencia; March 7, 2017 Ginos, the Grupo Vips brand which specializes in Italian food, opened its tenth restaurant in the Comunidad Valenciana region.  It is located on the ground floor of the Pagoda building in Valencia. This opening involved the creation of 20 jobs at a 357 m2 location with the capacity to host 156 diners (127 in the dining room and 29 on the terrace).

    With the new Ginos in Valencia, which has opened under a franchise agreement, the brand now has a total of 97 restaurants in Spain (75 internally owned and 22 franchises).

    This is the first opening in the province of Valencia following the Ginos brand image renovation by Grupo Vips. The new premises break with the traditional style of a classic trattoria and now show a much more modern and cosmopolitan image with a country-industrial design inspired by the trends seen in the most cutting-edge cities.

    Grupo Vips, which now operates 10 locations under its Ginos brand in the Comunidad Valenciana region, is thus reinforcing its commitment to this region.  “La Comunidad Valenciana is key for Ginos. We have designed an ambitious investment plan in the region which includes not only new openings but also the transformation of our restaurants to reflect the new brand image,” said Alberto Chamorro, Managing Director of Ginos, who added, “The Pagoda building is quite the architectural icon for Valencia, with its own well-defined personality and that’s why we’re sure it will bring outstanding value to the renovated Ginos image.”


    Top quality recipes and a cosmopolitan atmosphere

    Ginos Pagoda features the all-new image and culinary proposal found at other Ginos restaurants, with a carefully-designed modern and urban atmosphere and new recipes made with quality ingredients and products directly imported from Italy.

    It is known for its authentic Italian recipes where artisan processes predominate the preparation of their dishes, made to order, with intense flavor thanks to the open-view oven.

    Their dishes are made with top quality raw materials and ingredients, including references directly imported from Italy such as the dry and fresh pasta from Puglia, arrototala (rolled) pancetta bacon and the Pecorino, Parmiggiano, Emilia Romagna and 100% buffalo mozzarella cheeses from southern Italy used in some of its pizza and pasta recipes.

    Plus, Ginos was recognized this year as the best restaurant chain by FACE (Spanish Federation of Coeliac Disease Associations), for their reworked gluten-free menu which includes versions of some of its most iconic dishes like its famous Cioccolatissimo.


    All of the benefits of Club VIPS on your cell phone

    Ginos Pagoda customers can enjoy all of the opportunities for free offered to members of the emblematic Club VIPS, a pioneer and unique loyalty program in the sector, and the Club VIPS App such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at all Grupo Vips locations, the possibility of ordering from a phone and paying faster with just a click and the Club VIPS coin purse so guests always have money available and can send money to others.


    Ginos Pagoda (Valencia)


    Plaza de la Legión Española, 1 (La Pagoda Building)

    46010 Valencia


    Opening hours:

    From M-F: 1:00 p.m. – 4:00 p.m. / 8:00 p.m. – 11:30 p.m.

    Saturdays, Sundays and holidays: 1:00 p.m. – 4:30 p.m. / 8.00 p.m. – 01:00 a.m.


    About Ginos

    Ginos is a chain of restaurants that specializes in quality authentic Italian cuisine at a very affordable price. It is known for its warm, cozy and informal atmosphere. Created at the end of the 1980’s by Grupo Vips, it is currently present in 17 Spanish provinces. There are a total of 97 locations (75 internally-owned and 22 franchises), becoming the unquestionable leader in the sector. The Ginos restaurant menu offers a real trip through Italy. Its extensive and varied culinary offering is comprised of artisan dishes and original Italian recipes. Delicious antipasti, varied salads, abundant dishes of traditional pasta made with wheat flour, fresh pasta and stuffed pasta, made-to-order pizzas, savory risottos and generous meat and fish dishes as well as desserts like the classic Italian tiramisu and our delicious Ciocolattisimo. In addition, Ginos offers customers the possibility of designing their own custom-made pasta and pizza dishes so they can enjoy artisan Italian meals their own way. For a final touch on this 100% Italian experience, Ginos has a wine list comprised of classics straight from Italy such as Sangue di Giuda, I Muri and Lambrusco.

    More information at:


    About Grupo Vips

    Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: Vips (cafeteria - restaurant and shop), Vips Smart, Ginos, The Wok, Fridays and Starbucks Coffee in Spain, Portugal and Andorra.  Wagamama will soon be joining them. Moreover, the group has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 550,000 times. Grupo Vips is a private equity company which was founded in 1969. Seventy percent of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,300 people and ended fiscal year 2015 with 377.6 million euros in turnover.


    More information at:

    Grupo Vips Press Room

    Discover the Club VIPS App at: