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wagamama and Starbucks open their doors in Plaza Río 2

  • This is the fourth wagamama restaurant to be opened in Spain. Situated in the lookout area, in a privileged spot in the shopping mall, and with the capacity for more than 200 diners among the dining room and extensive terrace, it features the original offering and atmosphere that have turned it into the world’s leading Pan-Asian restaurant brand.
  • The all-new Starbucks store on the first floor of the shopping mall has a surface area of 163 m2 and a design inspired by the brand’s values to create a cozy place that seeks to connect with the identity of the new shopping mall.
  • These openings have created 64 jobs.
Madrid, 20th October, 2017.

Grupo Vips, one of the leading restaurant and retail multi-brand and multi-format groups in Spain, opened two of the international brands it manages, wagamama and Starbucks, at the new Plaza Río 2 shopping mall, inaugurated on the banks of the Madrid Río recreation area and opposite the Matadero cultural center.  The openings of these iconic brands created 64 new jobs with locations situated in privileged areas of the recently inaugurated shopping mall.

 

wagamama, the experience of eating positive

Situated in the lookout area of the shopping mall, the all-new wagamama features the characteristics that have turned the brand into an international success ever since it was founded in London in 1992. Fresh and nutritious food, cooked to order right in front of diners, different areas ranging from long benches to tables at the bar counter, to enjoy a meal alone or with friends comprised of recipes that are healthy, tasty and daring just as is the very name of the restaurant (wagamama means “willful” in Japanese): ramens, teppanyaki, curries, donburies and sides to accompany any of its freshly-squeezed juices or Asian beers and, of course, free green tea that can be refilled as often as customers wish.

The all-new wagamama restaurant in Plaza Río 2 created 50 jobs with a capacity for more than 200 diners among the dining room (109) and the extensive terrace (160). Following the brand’s successful landing in Spain in the spring of this year, wagamama now has four restaurants in the capital city, two downtown on the streets Serrano and Génova, and another two recently inaugurated ones in major shopping malls: Parquesur and Plaza Río 2.

 

Starbucks, A Passion for Coffee

The all-new Starbucks Plaza Rio 2 is in an excellent location with access from the main entrance to the shopping mall and views of the Madrid Río and Matadero. The store occupies a surface area of 163 m2, divided between the indoor area and the two terraces available.

In order to offer guests the best service, Starbucks relies on 14 of its now-famous baristas (coffee experts), who are trained to prepare up to 86,000 different and personalized combinations of beverages to order and in an artisan way.  Customers may choose everything from the type of coffee to the type of milk and syrups and enjoy the taste of Starbucks’ delicious beverages such as their famous Latte or Cappuccino made with the best 100% Arabica coffee and perfectly whipped milk to create the best cream.

As far as the store decoration, the warm atmosphere stands out with wood finishes and furniture that adds an “at-home” touch. A metal-engraved world map was installed showing the coffee production process in three different regions of origin.

With this opening, there are now 118 Starbucks stores in Spain.

 

All of the benefits of Club VIPS on your cell phone

Customers of both restaurants can enjoy all of the opportunities for free offered to members of the emblematic Club VIPS, a pioneer and unique loyalty program in the sector, and the Club VIPS App such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at all Grupo Vips locations, the possibility of ordering from a phone and paying faster with just a click and the Club VIPS coin purse so guests always have money available and can send money to others.

shopping mall Plaza Río 2

C/ Antonio López 109-111, 28026 Madrid

Opening hours: Sunday to Thursday from 12:00 p.m. - 12:00 a.m.

Friday and Saturday from 12:00 p.m. - 01:00 a.m.

Opening hours: Sunday to Thursday from 10:00 a.m. - 10:30 p.m.

Friday and Saturday from 10:00 a.m. -11:30 p.m.

 

About wagamama

wagamama is a chain of restaurants inspired in the Japanese food tradition that combines fresh and nutritious food with warm and friendly service as well as excellent value for money. With the opening of its first restaurant in Bloomsbury (London) in 1992, it created a new gastronomic experience in the United Kingdom. Currently, wagamama operates in more than 20 countries.

wagamama received the 2015 CGA Peach Honors Award for its brand evolution, the Consumer Choice Award in 2014, with favorable votes from over 20,000 UK consumers. It was also a finalist in the 'Best Brand' category at the 2015 Marketing Society Awards and the coveted 'London's Favourite Chain Restaurant' Award in the 2013 London Zagat Guide. wagamama has also been recognized as one of the Best Food restaurants for Children by the Soil Association of 2013, "Out to Lunch".

For further information please contact www.wagamama.es / www.wagamama.com

 

About Starbucks

Starbucks Coffee Company has been committed to working with ethical raw material suppliers and the production of the best Arabica coffee in the world since its foundation in 1971. Nowadays, with stores all over the planet, the company is the leading coffee roaster and distributor in the world. Thanks to its commitment to excellence, Starbucks Coffee Company offers a gratifying experience which enriches people's lives from cup to cup. To become a part of this experience, visit www.starbucks.com

 

About Grupo Vips

Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: Vips (cafeteria - restaurant and shop), Vips Smart, Ginos, Fridays and Starbucks Coffee in Spain, Portugal and Andorra with wagamama just joining them. Moreover, the group has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 370 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 700,000 times. Grupo Vips is a private equity company which was founded in 1969. 70% of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,200 people and ended fiscal year 2016 with 396.2 million euros in turnover.

More information at: www.grupovips.com/en

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