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VIPSmart Arrives in Valdemoro


Valdemoro, July 4, 2016.- VIPSmart, one of the most innovative food service concepts in recent years which was created by Grupo Vips, has opened its first restaurant in Valdemoro under the franchise system. This cutting edge concept, which offers the best of Vips restaurants in a fast atmosphere, can be found at number 12 on the bustling street Avenida de España.

People in Valdemoro can now enjoy a VIPS Club Sandwich or its popular pancakes with whipped cream, among other iconic dishes from the renowned VIPS cafeteria-restaurants with extended non-stop kitchen hours from 9:00 a.m. to 11:00 p.m. Sundays to Thursdays and on holidays, and until 1 a.m. on Fridays, Saturdays and holiday eves.

The VIPSmart concept was created in 2010 by Grupo Vips, the leading food service company in Spain, to complete the offer provided by its casual dining chain VIPS, the original brand and the company's flagship.

With the new restaurant in Valdemoro, VIPSmart now has 21 restaurants in Spain (18 franchises and 3 internally owned) in addition to the 95 VIPS locations (82 internally owned and 13 franchises) throughout Spain. VIPSmart Valdemoro occupies a total surface area of 242 m2 with a capacity for 190 diners (130 seats in the dining room and 60 on the terrace) and its opening created 15 jobs.

VIPSmart: the best of VIPS but in fast-food style

VIPSmart is the VIPS fast casual offer which combines the quality of the original brand's casual dining with the advantages of the speed and prices of fast food restaurants.

In other words, VIPSmart is a faster VIPS yet without table service where customers order at the counter and receive a guest pager to tell them when their food is ready for pick-up. VIPSmart offers a selection of the most iconic VIPS dishes with the same quality, cooked to order and served with a careful presentation on real dishes with real silverware, all at restaurants with modern and comfortable decor, free Wi-Fi and extended opening hours.

The VIPSmart offering is based on a selection of the most successful VIPS restaurant dishes and includes a selection of salads, appetizers, sandwiches, hamburgers, desserts, a kid's menu and gluten-free dishes.

Visitors may try the famous VIPS Club sandwich, Manhattan hamburger, croquettes, and pancakes with whipped cream or brownies at a price that is slightly lower than at VIPS cafeteria-restaurants yet with the same quality. VIPSmart also has an all-new offer for people with coeliac disease which includes the most famous dishes and a kid's menu at the same price as the original yet gluten-free.

VIPSmart dishes are made with the best ingredients such as 100% Galician beef without any additives or preservatives just as is used to prepare all of the chain's hamburgers.

VIPSmart also offers the "always full" option meaning customers can fill up on their soft drinks as often as they wish for free. Plus, VIPSmart offers frozen yogurt for dessert which can be customized with a variety of toppings customers can choose from.


The VIPSmart brand was recognized with the international "CIR Award" 2011 as the best innovative European restaurant concept of the year in the snacking category.


All of the benefits of Club VIPS on your cell phone

Customers at the new VIPSmart in Valdemoro may enjoy all of the opportunities for free offered to members of Club VIPS, the pioneer and unique loyalty program in the sector.

Club VIPS was born 18 years ago and became the first major multi-brand restaurant loyalty club in Spain. In April 2015, Club VIPS again revolutionized the food service sector in Spain by going mobile with the launch of the Club VIPS app.

The new Club VIPS App, which is free and available for both iOS as well as Android, is designed to take advantage of Club VIPS in a simpler and more comfortable way. It also offers exclusive services such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at more than 350 restaurants, the Club VIPS coin purse so guests always have money available and can send money to others and the possibility of ordering from a phone and paying faster with just a click.


A Commitment to Franchising

This new opening is the result of Grupo Vips' strong commitment to boost its expansion through trustworthy franchisees since mid-2013. With more than 45 years of experience, Grupo Vips is the leading company in the food service sector in Spain and operates more than 350 locations.

The franchise development project continues to grow with the company currently operating a total of 50 establishments under the franchise system: 13 Vips, 18 VIPSmart and 19 Ginos.


An all-new VIPSmart Valdemoro


Avenida de España 12

Locales 2 y 3

28342 Valdemoro (Madrid)

Opening hours:

Sundays to Thursdays and holidays from 9 a.m. to 11:00 p.m.

Fridays, Saturdays and holiday eves from 9 a.m. to 1 a.m.


About Grupo Vips (Sigla S.A.)

Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of 9 brands it either owns or operates under franchising agreements, including 6 well-known chains: VIPS (cafeteria - restaurant and shop), VIPSmart, Ginos, The Wok, TGI Fridays and Starbucks Coffee in Spain, Portugal and Andorra. Moreover, the group has 3 unique restaurants including Lucca, Rugantino Casa Tua and Tattaglia. The company manages a total of 354 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 450,000 times. Grupo Vips is a private equity company which was founded in 1969. Goldman Sachs Capital Partners V acquired 30% of the company in 2006. Grupo Vips employs more than 9,300 people and ended fiscal year 2015 with 377.6 million euros in turnover.

More information at: / Find the Club VIPS App at:


About VIPS

VIPS is a Spanish restaurant and retail chain that belongs to Grupo Vips. It operates under three formats, offering a cafeteria-restaurant service combined with a retail shop, only the restaurant service without a shop and the quick service version, VIPSmart, with a selection of the most iconic VIPS dishes without table service and at a more affordable price. The VIPS concept is known for its extended opening hours and for opening 365 days a year.

The VIPS shop is an additional space adjacent to the cafeteria-restaurant where consumers may purchase national and international press, the latest books, CDs and films, and various food and gift products for all tastes. The extended opening hours at VIPS shops, which are open 365 days a year, are perfect for those who have limited free time.

With a history of more than 45 years and a total of 96 locations throughout Spain, VIPS is a reference in our country's food service and retail sector.


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VIPS is an official supplier of the Spanish Basketball Federation (FEB) and collaborates with the Women's Universe project, a comprehensive program led by the FEB in collaboration with the Spanish Higher Council for Sports, to promote women's sport and the values it is capable of transmitting which can be used as a tool for social improvement and transformation.