Valencia; October 6, 2016.- VIPS Smart, the innovative Grupo Vips restaurant brand, has opened its first restaurant in L’Eliana at the El Osito shopping mall under a franchise agreement - the fourth in the Comunidad Valenciana region. With this opening, the brand continues with its commitment to this autonomous region where there are another seven VIPS cafeteria-restaurant locations.
The VIPS Smart concept was created in 2010 by Grupo Vips, the leading food service company in Spain, to complete the offer provided by its casual dining chain VIPS, the original brand and the Group's flagship. VIPS Smart offers a selection of the most iconic dishes from the VIPS menu, cooked to order and with the very same quality yet at a slightly lower price and with faster service as the food is served from the counter
With the new restaurant in L’Eliana, VIPS Smart now has 20 restaurants in Spain (17 franchises and 3 internally owned) in addition to the 94 VIPS locations already in the country.
The new VIPS Smart is situated in the restaurant are of the El Osito Shopping Mall, a leading retail zone serving the counties of Camp del Turia, Los Serranos and L’HortaSud. The extended opening hours (Sundays to Thursdays and holidays from 9 a.m. to 12.30 a.m. and 9 a.m. to 1 a.m. Fridays, Saturdays and holiday eves) means guests can enjoy breakfast, lunch snacks, early dinners and late suppers at any time of the day.
The new restaurant has created 15 jobs and has a total surface area of 253 m2 with the capacity for 88 diners in the dining room and 44 on the terrace.
VIPS Smart: the best of VIPS but in fast-food style
VIPS Smart provides the best of VIPS restaurant, with the speed offered by counter service.
At VIPS Smart, customers can find a selection of the most iconic VIPS dishes with the same quality, cooked to order and served with a careful presentation on real dishes with real silverware, all at restaurants with modern and comfortable decor, free Wi-Fi and extended opening hours.
The VIPS Smart offering is based on a selection of the most successful VIPS restaurant dishes and includes a selection of salads, appetizers, sandwiches, hamburgers, desserts, a kid's menu and gluten-free dishes.
Visitors may try the famous VIPS Club Sandwich, Manhattan hamburger, croquettes, pancakes with whipped cream or brownies at a price that is slightly lower than at VIPS cafeteria-restaurants yet with the same quality as there is no table service. VIPS Smart also has an all-new offer for people with coeliac disease which includes the most famous dishes and a kid's menu at the same price as the original yet gluten-free.
VIPS Smart dishes are made with the best ingredients such as 100% Galician beef without any additives or preservatives just as is used to prepare all of the chain's hamburgers.
VIPS Smart also offers the "always full" option meaning customers can fill up on their soft drinks as often as they wish for free. Plus, VIPS Smart offers frozen yogurt for dessert which can be customized with a variety of toppings customers can choose from.
The VIPS Smart brand was recognized with the international "CIR Award" 2011 as the best innovative European restaurant concept of the year in the snacking category.
All of the benefits of Club VIPS on your cell phone
Customers at the new VIPS Smart in L’Eliana may enjoy all of the opportunities for free offered to members of Club VIPS, the pioneer and unique loyalty program in the sector. Club VIPS offers discounts and benefits applicable at all Grupo Vips restaurants.
Club VIPS also has an innovative App, which is free and available both for iOS as well as Android, designed to take advantage of Club VIPS in a simpler and more convenient way. It offers exclusive services such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at more than 350 Grupo Vips restaurants, the Club VIPS coin purse so guests always have money available and can send money to others and the possibility of ordering from a phone and paying faster with just a click.
A Commitment to Franchising
This new opening is the result of Grupo Vips' strong commitment to boost its expansion through trustworthy franchisees since mid-2013. With more than 45 years of experience, Grupo Vips is the leading company in the food service sector in Spain and operates more than 350 locations.
The franchise development project continues to grow with the company currently operating a total of 50 establishments under the franchise system: 13 VIPS, 17 VIPSmart and 20 Ginos restaurants.
New VIPS Smart El Osito location, L’Eliana
Calle Tuéjar, s/n 46183
Sundays to Thursdays and holidays from 9 a.m. to midnight
Fridays, Saturdays and holiday eves from 9 a.m. to 1 a.m.
VIPS is a Spanish restaurant and retail chain that belongs to Grupo Vips. It operates under three formats, offering a cafeteria-restaurant service combined with a retail shop, only the restaurant service without a shop and the quick service version, VIPS Smart, with a selection of the most iconic VIPS dishes without table service and at a more affordable price. The VIPS concept is known for its extended opening hours and for opening 365 days a year.
The VIPS shop is an additional space adjacent to the cafeteria-restaurant where consumers may purchase national and international press, the latest books, CDs and films, and various food and gift products for all tastes. The extended opening hours at VIPS shops, which are open 365 days a year, are perfect for those who have limited free time.
With a history of more than 45 years and a total of 114 locations throughout Spain (94 VIPS and 20 VIPSmart), VIPS is a reference in the country's food service and retail sector.
VIPS is an official supplier of the Spanish Basketball Federation (FEB) and collaborates with the Women's Universe project, a comprehensive program led by the FEB in collaboration with the Spanish Higher Council for Sports, to promote women's sport and the values it is capable of transmitting which can be used as a tool for social improvement and transformation.
About Grupo Vips
Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: VIPS (cafeteria - restaurant and shop), VIPS Smart, GINOS, The Wok, TGI Fridays and Starbucks Coffee in Spain, Portugal and Andorra. Wagamama will soon be joining them. Moreover, the group has three unique restaurants, Lucca, Rugantino Casa Tua and Tattaglia, as well as a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain. The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 450,000 times. Grupo Vips is a private equity company which was founded in 1969. Goldman Sachs Capital Partners acquired 30% of the company in 2006. Grupo Vips employs more than 9,300 people and ended fiscal year 2015 with 377.6 million euros in turnover.