- VIPS Smart offers a selection of the most iconic dishes from the well-known brand VIPS in their “Smart” version; in other words, ordered and served at the counter yet with the same quality and presentation.
- There’s a wide variety including trendy dishes like the veggie burger to the brand’s classics like their VIPS Club Sandwich, famous pancakes and savory hamburgers made with 100% Galician beef.
- The all-new restaurant features connectivity tables to charge mobile devices as well as free high-speed Wi-Fi.
- The opening of VIPS Smart at Gran Via in Vigo has created 20 jobs and is part of the brand’s expansion plan for Galicia, which aims to open another VIPS Smart restaurant in Santiago de Compostela this year.
VIPS Smart has arrived in Galicia for the very first time and has chosen Vigo for its landing. Specifically, it opened its doors today at the Gran Via Shopping Mall in Vigo, with a 185 m2 restaurant and a capacity for 99 diners among its dining room and extensive terrace.
This opening created 20 jobs and marks the start of the brand’s expansion phase in Galicia where it plans to open a second restaurant in the region in Santiago de Compostela before the end of the year. This expansion is finally reaching Galicia following unstoppable growth since the brand’s creation in 2010. Nowadays, there are 26 VIPS Smart restaurants throughout Spain, 17 of them under franchise agreements, in addition to 96 VIPS locations.
“The inauguration of our first VIPS Smart restaurant in Vigo is a milestone for the brand and an important step in our commitment to Galicia, where we expect to open new restaurants soon, both internally-owned and franchised in collaboration with local partners,” said Maria Jesús García, General Manager of VIPS.
VIPS Smart: the best of VIPS in a format where you’re in charge of your time
VIPS Smart offers a selection of the most iconic dishes from the well-known brand VIPS in their “Smart” version; in other words, ordered and served at the counter, which allows customers to enjoy all the advantages of fast food speed and prices, yet with the same quality and presentation all VIPS restaurants are known for.
Vigo residents may already enjoy a large variety of the brand’s international trendy and classical dishes at the new VIPS Smart in the Gran Via Shopping Mall. The offering ranges from healthy foods like the veggie burger or Sicilian salad to the brand’s classical dishes like its famous pancakes, shakes, sandwiches and hamburgers made with 100% Galician beef. And since they’re cooked to order with a wide range of extras, VIPS Smart allows you to customize its dishes to your tastes. VIPS Smart also has a child’s menu with many options for the young ones as well as a renowned gluten-free offering.
VIPS Smart enables customers to enjoy a wide variety of tasty and quality dishes in just a bit of time if they’re in a hurry or calmly alone or with friends, in a modern and cozy atmosphere with connectivity tables to charge mobile devices and enjoy the free high-speed Wi-Fi.
To complete the experience, VIPS Smart customers may join the emblematic VIPS Club for free - the pioneer and leading loyalty program in the restaurant sector in Spain. Through the Club VIPS app, members may take advantage of all the club benefits such as special mobile offers, EuroVIPS, geolocation, a Wi-Fi button to surf the web for free, the possibility of ordering from a phone and paying faster with just a click and the Club VIPS coin purse so guests always have money available and can send money to others.
Grupo Vips is boosting its expansion plan in Galicia
With the opening of its first VIPS Smart in the region, Grupo Vips is reactivating its expansion plan in Galicia which is a priority region for the company. As part of this expansion, the first Starbucks is also being inaugurated this week in Vigo at the El Corte Inglés, and the group’s Italian flagship, GINOS, will be arriving for the first time in Santiago de Compostela before the end of the year.
VIPS Smart Vigo
Centro Comercial Gran Vía
Rúa Miradoiro, 2. 36210, Vigo (Pontevedra)
VIPS is a Spanish restaurant and retail chain that belongs to Grupo Vips. It operates under three formats, offering a cafeteria-restaurant service combined with a retail shop, only the restaurant service without a shop and the quick service version, VIPS Smart, with a selection of the most iconic VIPS dishes without table service and at a more affordable price. The VIPS concept is known for its extended opening hours and for opening 365 days a year.
With a history of more than 45 years and a total of 122 locations throughout Spain (96 VIPS and 25 VIPS Smart), VIPS is a reference in the country's food service and retail sector.
More information at: www.vips.es
About Grupo Vips
Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: Vips (cafeteria - restaurant and shop), Vips Smart, Ginos, Fridays and Starbucks Coffee in Spain, Portugal and Andorra with wagamama just joining them. Moreover, the group has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 370 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain. The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 700,000 times. Grupo Vips is a private equity company which was founded in 1969. 70% of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,200 people and ended fiscal year 2016 with 396.2 million euros in turnover.
More information at: www.grupovips.com/en
Grupo Vips Press Room - http://www.grupovips.com/en/press/press-room
Discover the Club VIPS App at www.clubvips.com