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VIPS presents Australian OMG Shake and Yellow & Happy

    Madrid, 6th June, 2017.

     

    The family of mythical VIPS shakes is extended this summer with a limited edition only available from June 6 to August 31

    The summer is to cherish and reconnect those golden moments: relaxing on terraces that in the company of friends are prolonged into the night, reading a book that we have not read before yet and, of course, enjoy the best milkshake of the season.
     
    To celebrate, VIPS, a pioneer that introduced authentic American milkshakes in Spain in the 70s, launches once a  year a limited summer edition to unleash our fun-loving and craving for the sweet side: new milkshakes Australian OMG Shake and Yellow & Happy.

    To refresh you in the most exciting way, VIPS has created the Yellow & Happy, A tasty smoothie prepared before you, based on the delicious passion fruit, mango and natural pineapple sorbet, and topped with a pineapple triangle.

    And who mentioned anything about limits? If what we want is to have the tastiest treat without limits this summer, VIPS also introduces its Australian OMG Shake, A delicious milkshake prepared with meringue milk, cream and pieces of crispy cookies, topped by an exciting chocolate donut.
     

    More than a dozen smoothie options to choose from to include in your menu

    These two new recipes of the season that join the wide range of shakes and smoothies that are typical of the VIPS menu, including options such as the healthy drink Green Vitality juice, which is made with cucumber, celery, apple, spinach and lemon, or the classic VIPS smoothies, prepared with the best shakes and its own recipe that has been the rage since 1969, with vanilla, dark chocolate, white chocolate, strawberry or yogurt and blueberries, not to mention its renowned Oreo shake! with exquisite white chocolate with Oreo cookies and whipped cream.
     
    More than a dozen options to enjoy throughout the day, for breakfast or tea break, and why not for lunch and or dinner.
     

    About Grupo Vips

    Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: Vips (cafeteria - restaurant and shop), Vips Smart, Ginos, Fridays and Starbucks Coffee in Spain, Portugal and Andorra with wagamama just joining them. Moreover, the group has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 370 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 700,000 times. Grupo Vips is a private equity company which was founded in 1969. 70% of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,200 people and ended fiscal year 2016 with 396.2 million euros in turnover.

    More information at: www.grupovips.com/en

    Grupo Vips Press Room - http://www.grupovips.com/en/press/press-room

    Discover the Club VIPS App at www.clubvips.com