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Vips opens its first restaurant in Mostoles

Mostoles, 7 March 2016.- VIPS, the original, flagship brand owned by Grupo Vips, the multi-brand and multi-format company which leads the food service and retail sector in Spain, is continuing with its expansion and now has 96 Cafeteria-Restaurants. Mostoles was the place chosen for this iconic establishment which is located at Avenida Olímpica, 25.

The new location is the fifth investment in Grupo Vips by the four business owner brothers with experience in the hotel and restaurant industry who already manage two other VIPS, in Aravaca and Majadahonda, and two GINOS, located in Boadilla and Majadahonda.

The new VIPS in Mostoles enabled the creation of 31 jobs and includes the brand's 100% renewed offer which is reflected in a new image -more modern, comfortable and warm- a menu featuring a culinary variety for all tastes and eating times as well as extended opening hours.

With an investment of approximately €600,000, the new VIPS occupies 446 m2 of surface area including 211 m2 in the dining room, 17.42 m2 in indoor areas, a 17.96 m2 children's play place and a 99.20 m2 terrace.

With this new location, there are now a total of 96 VIPS Cafeterias-Restaurants, 83 of which are internally owned and 13 operated under the franchise system, across 17 Spanish provinces.

 

VIPS, A Unique Brand

Open every day of the year with free Wi-Fi for its customers, attentive table service and extended opening hours, VIPS restaurants-cafeterias are designed for all types of eating times: a break from work, a business meal or just to relax alone or in the company of family or friends.

 

Thus, VIPS has different areas that adapt to all needs: a modern bar to have a quick bite, a dining room with comfortable and modern boxes as well as a series of high benches and armchairs. All of this is accompanied by an interior design where everything revolves around the chain's mythic red color which contrasts with the beiges, greys and light browns on the floor, chairs, tables, walls and tall panels which gives the entire dining room a touch of elegance and warmth.

As far as the culinary offer, which focuses on international cuisine with an American accent, it has also been created to adapt to all tastes. Standing out are its famous sandwiches such as the Vips Club, the delicious salads like the Caesar or Louisiana, its popular hamburgers and delightful desserts like its Brownie with vanilla ice cream and the well-known pancakes with whipped cream. All of these tasty options are offered in addition to a line of light and balanced products including dishes such as the California sandwich on twelve-grain bread with seeds filled with roasted vegetables and greens and healthy desserts such as seasonal fruit and freshly squeezed orange juice.

Plus, the restaurants-cafeterias have an extensive menu of the day from which customers may choose from among more than nine dishes starting at €10.95 and a child's menu starting at €7.95.  They also have a gluten-free menu, which is certified by FACE (Spanish Federation of Coeliac Associations).

 

All of the benefits of Club VIPS on your cell phone

Customers at the new VIPS in Mostoles may enjoy all of the opportunities for free offered to members of Club VIPS, the pioneer and unique loyalty program in the sector. These benefits are available at all Grupo Vips locations: VIPS, VIPSmart, Ginos, Starbucks, Fridays, The Wok and the restaurants Rugantino, Tattaglia and Lucca.

Club Vips was born 18 years ago and became the first major multi-brand restaurant loyalty club in Spain. In April 2015, Club VIPS again revolutionized the food service sector in Spain by going mobile with the launch of the Club VIPS app.

The new Club VIPS App, which is free and available both for iOS as well as Android, is designed to take advantage of Club VIPS in a simpler and more comfortable way. It also offers exclusive services such as EuroVIPS and special mobile offers, geolocalization, a Wi-Fi button to surf the web for free at more than 350 restaurants, the Club VIPS coin purse so guests always have money available and send money to others and the possibility of ordering from a phone and paying faster with just a click.

A Commitment to Franchising

This new opening is the result of Grupo Vips' strong commitment to boost its expansion through trustworthy franchisees since mid-2013. With more than 45 years of experience, Grupo Vips is the leading company in the food service sector in Spain and operates more than 350 locations. The franchise development project continues to grow with the company currently operating a total of 47 establishments under the franchise system: 13 VIPS, 15 VIPSmart and 19 GINOS.

 

 

VIPS Mostoles

Avenida Olímpica, 25
28935 Mostoles

Telephone: 91.199.72.29

 

Opening hours:

OPENS:

MONDAY TO FRIDAY 8 AM

SATURDAYS, SUNDAYS AND HOLIDAYS 9 AM

 

CLOSES:

SUNDAY TO THURSDAY MIDNIGHT

FRIDAYS, SATURDAYS AND HOLIDAY EVES 1 AM

 

About Grupo VIPS:

Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of 6 well-known chains it either owns or operates under franchising agreements: 4 internally created brands VIPS (café-restaurant and shop), VIPSmart, GINOS and The Wok as well as 2 of international fame, Starbucks Coffee and Fridays. Since 2001, Grupo Vips is the sole and exclusive partner of Starbucks Coffee, the world's coffee leader, licensed to develop the brand in Spain and Portugal. On the other hand, it has an exclusive licensing agreement with Fridays, the top casual dining chain in the United States, to operate the brand in Spain. Moreover, the group has 3 unique restaurants including Lucca, Rugantino Casa Tua and Tattaglia. The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 2,000,000 members throughout Spain.  The APP, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 300,000 times. Grupo Vips is a private equity company which was founded in 1969. Goldman Sachs Capital Partners V acquired 30% of the company in 2006. Grupo Vips employs 8,700 people and ended fiscal year 2014 with 350 million euros in turnover

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