The VIPS and VIPS Smart restaurants-café brands are presenting their new campaign “Right Away and How You Like It” today. This campaign is a follow-up to the “Really Open” campaign launched in 2016 which focused on the brand’s most outstanding value: inclusive and aimed at all types of publics with a truly varied offering that covers all tastes and all eating times from trendy dishes and ingredients to be healthy to the brand’s classic for an indulging treat, and with extended opening hours so everyone can enjoy them at any time.
This new campaign goes deeper into the differential idea of personalizing its offer by allowing guests to literally enter “all the way into the kitchen”, where they prepare their dishes how each customer likes them at each of their 130 restaurants. Thanks to the endless personalization possibilities this allows, you can always find what you’re looking for at VIPS, no matter what you’re like or how you feel.
The campaign mobilizes a broad mix of national media with 20” spots for television, internet and movie theaters, which will run until April 10th. Likewise, the campaign will be present throughout VIPS’ own media ecosystem from the restaurants to the digital world via its website www.vips.es and accounts on Facebook, Twitter, Instagram and YouTube.
Technical data sheet: VIPS, RIGHT AWAY AND HOW YOU LIKE IT.
Client contact: Jorge Martínez, Alexis Chauvin, Raquel Martín
Creative team: Miguel Madariaga, Javier Díaz - Masa, Borja Álvarez, Verónica Fernández
Account team: Natalia Cazcarra, Musa Zardoya, Ramón Brea
Agency producer: Pau Cabarrocas
Production company: Tesauro
Producer: S O F A
Director of Photography: Rafael Reparaz
Post-Production studio: Serena
Executive Producers: Pancho Alted and Miki Heras
Production Company Producers: Laura Ibáñez and Ana Gómez
Sound studio: Serena
Piece: 2 x 20” TV Spot
Title: “RIGHT AWAY AND HOW YOU LIKE IT”
Music: Original piece