- The opening of VIPS Fuengirola, which created 30 jobs in the city, is thanks to a franchisee who is repeating the experience with Grupo Vips.
- As of today, the well-known restaurant brand is offering its varied menu for all tastes with extended opening hours from 8 a.m. to 11:30 p.m.
- Full of international trends, VIPS dishes are made to order and personalized for each guest.
- Coinciding with the opening, the brand has just added eight new healthy eating items to its “Good for You” menu category to its mythical VIPS Club sandwich, unique pancakes with whipped cream, famous shakes and incredible VIPS Burger.
VIPS, the flagship of Grupo Vips, the leading multi-brand and multi-format company in the restaurant sector in Spain, has just inaugurated the first restaurant for this brand in the Malaga city of Fuengirola. Specifically, VIPS Fuengirola has opened its doors in one of the city’s most emblematic buildings because of its cylindrical shape, the Hotel El Puerto*** by Pierre & Vacances, at number 32 Paseo Marítimo.
The opening of VIPS Fuengirola, which has arrived in collaboration with a franchisee who is repeating the experience with Grupo Vips, created 30 jobs for the city. With this new restaurant, VIPS is reaffirming its commitment to the Costa del Sol where it already has another two restaurants in Malaga at the shopping malls Vialia and Malaga-Nostrum. Thus, the brand now has a total of 131 locations throughout Spain.
VIPS, a “Really Open” restaurant
VIPS is known for its “Really open” concept which means an extensive and varied offering for all tastes, ages and reasons for eating to cover everything from breakfast to late suppers with its extended opening hours.
Its varied offering includes everything from the brand’s classic dishes like its mythical VIPS Club Sandwich, unique pancakes with whipped cream, famous shakes, popular Caesar Salad and incredible VIPS Burger to trendy dishes and ingredients for healthy eating like bulgur and its Green Vitality green juice, which is made to order with cucumbers and other fruits and vegetables.
The opening of the new VIPS Fuengirola coincides with the brand’s launch of eight new “Good for You” dishes to double its existing offering for those who like enjoying a balanced meal anytime of the day. Some of the all-new tasty and balanced options include dishes like Avocado Toasts, a bowl of yogurt, fruit and muesli and the Egeo sandwich with ingredients like avocado, plain yogurt, fresh fruit and whole-grain bread.
Plus, the extensive VIPS offering also includes a varied kid’s menu, an award-winning gluten-free menu as well as specific items for breakfast, snacks and set menus of the day.
With premises of nearly 350 m2 and the capacity to host up to 126 guests, the new VIPS Fuengirola features the brand’s renovated image. It’s a cozy, informal place for all types of guests with modern and comfortable designer seats, free high-speed Wi-Fi and connectivity tables where guests can recharge various mobile devices at the same time.
All of the benefits of Club VIPS on your cell phone
To complete the experience, VIPS Fuengirola customers may join the emblematic Club VIPS for free - the pioneer and leading loyalty program in the restaurant sector in Spain.
Through the Club VIPS app, members can collect EuroVIPS every time they visit any of the Grupo Vips brand restaurants in Spain and access all the club’s benefits via their cell phone: exclusive promotions, geolocation, a Wi-Fi button to surf the web for free, the possibility of ordering from a phone and paying faster with just a click and the Club VIPS coin purse so guests always have money available and can send money to others.
Paseo Marítimo 32
29640 Fuengirola (Málaga)
Mondays to Sundays: 8:00 a.m. to 11:30 p.m.
VIPS is a restaurant brand of Spanish origin that belongs to Grupo Vips and which offers a wide variety of dishes that reflect all types of international trends for all tastes with extended opening hours 365 days a year. Its fast casual version, VIPS Smart, offers a selection of the most iconic VIPS dishes ordered and served at the counter yet with the brand’s same quality and presentation.
With a history of more than 50 years and a total of 131 restaurants throughout Spain (100 VIPS and 31 VIPS Smart), VIPS is a reference in the country's food service sector.
About Grupo Vips:
Grupo Vips is one of the leading multi-brand and multi-format groups in the organized restaurant sector in Spain. The company manages a total of six well-known brands it either owns or operates under franchising agreements: VIPS, VIPS Smart, GINOS, Fridays, Starbucks and wagamama. Moreover, Grupo Vips has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 400 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain. The App, which is unique in the market and was released at the end of April 2015, has already been downloaded more than 1 million times. Grupo Vips is a private equity company which was founded in 1969. Seventy percent of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,300 people and ended fiscal year 2017 with 415 million euros in turnover. For the second consecutive year, Grupo Vips was listed in the ranking of the companies with the best reputation in Spain, as per the RepTrak® Spain 2018, as the only restaurant business to be included on the list. www.grupovips.com