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VIPS and Amaya Valdemoro inspire young people in vulnerable situations

Madrid; July 26, 2016 – VIPS, the leading restaurant chain in Spain and an Official Supplier of the FEB, has organized a motivational event in Madrid for young people in vulnerable situations in collaboration with Pinardi (Social Platform Federation).

Amaya Valdemoro, one of our greatest basketball stars, shared her self-improvement experience with young people through a motivational workshop. The player talked to the participants about her own experience in difficult times, when getting up is more complicated, encouraging them to continue walking. Valdemoro emphasized the importance of setting essential goals, deciding upon a destination and fighting for it, adding that “in order to achieve this, you have to surround yourself with a good team and work together”.

After the talk, the young people participated in a basketball game at the municipal court Méndez Álvaro and ended the morning with a snack at the Méndez Alvaro VIPS restaurant. A total of thirty VIPS volunteers helped with the activity.

For Javier Doval, the General Coordinator for Pinardi: “this kind of initiative where young people can see how it is possible to overcome whatever their adverse circumstances are and get some training is essential to being successful in their first professional experience. The example Amaya Valdemoro and the VIPS staff sets really helps motivate our boys and girls”.

In addition to this activity, VIPS installed a tent in the fan zone during today’s men’s Madrid-Venezuela game in the area surrounding the Madrid Arena which was open to all visitors. Basketball fans could test their skills in a three-pointer competition and win gifts like t-shirts and clappers to cheer on our team.

As part of the agreement with the FEB, VIPS is accompanying the Spanish women’s and men’s teams to their preparation games this summer for Rio 2016 in all the cities where the brand is present. Coinciding with the different games, VIPS is organizing different activities to promote the values it shares with the FEB such as teamwork, commitment, effort and excitement for the future. Thus, it is organizing activities related to job orientation, inclusive sports promotion, healthy leisure and the role of women in sports and society in conjunction with different local organizations with talks, conferences and charity games, among other activities.