Zaragoza; December 1, 2016. Starbucks, the leading coffee roaster in the world, opened its first store today in Zaragoza on the ground floor of Puerto Venecia. Everyone who visits the new store may get the “Starbucks experience”: the perfect place between work and home to meet with friends, eat or work in a relaxed environment while enjoying excellent Arabica coffee.
The new Starbucks occupies a total surface area of 214 m2 with 97 seats and has a staff of 17, all baristas, who are trained to prepare up to 86,000 varieties of different and customized beverages in an artisan way. Customers may choose their favorite milk, syrups or the type of coffee and enjoy the taste of their famous Latte or Cappuccino made with the best 100% Arabica coffee and perfectly whipped milk to create the best cream.
At the new store, they may also try their exclusive special Christmas beverages such as Fudge Hot Chocolate, a creamy milk chocolate with nougat flavor and topped off with whipped cream and golden white chocolate shavings; Toffee Nut Latte, with caramel flavor and nut and toffee shavings or Gingerbread Latte, with a delicious ginger flavor. There are items to try at the store or take with you anywhere in the brand’s famous cups which have become quite the symbol of Starbucks. And now, for Christmas, they’re red and decorated with exclusive designs made for the first time ever by Starbucks’ own customers all over the world.
“We’re very excited about opening our first store in Zaragoza, a place where we’ve been wanting to open for some time now and where there are many of the brand’s fans who had been asking for one. We found the perfect location where we can offer the best experience with the best coffee and we’re proud today to inaugurate this site in collaboration with Puerto Venecia,” said Álvaro Salafranca, General Manager of Starbucks in Spain, Portugal and Andorra.
A unique place to enjoy the best coffee and learn to taste it
The Zaragoza Starbucks store has different areas for all different moments, from sofas to a large community table with Wi-Fi and carefully selected music which is updated each month.
What’s more, Starbucks wishes to share all of the knowledge it has gained over the more than 40 years it has been selecting and offering the world’s best coffee with coffee fans. So, this new store will periodically organize free seminars and tasting sessions led by an expert Coffee Master where those attending may discover and try the unique features of the different coffees which depend on the region where the beans are grown as well as find out the best way to drink and combine this beverage in order to savor all of the nuances.
All of the benefits of Club VIPS on your cell phone
Moreover, customers who visit this store may benefit from all of the opportunities of Club Vips, a pioneer loyalty club in Spain with benefits at more than 350 Grupo Vips locations throughout Spain.
The new Club VIPS App, which is free and available both for iOS as well as Android, is designed to take advantage of Club VIPS in a simpler and more convenient way. It offers exclusive services such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free, the Club VIPS coin purse so guests always have money available and can send money to others and the possibility of ordering from a phone and paying faster with just a click.
Club Vips, a pioneer and free loyalty club in Spain with benefits at more than 350 Grupo Vips locations throughout Spain.
Starbucks Coffee Company has been committed to working with ethical raw material suppliers and the production of the best Arabica coffee in the world since its foundation in 1971. Nowadays, with stores all over the planet, the company is the leading coffee roaster and distributor in the world. Thanks to its commitment to excellence, Starbucks Coffee Company offers a gratifying experience which enriches people's lives from cup to cup. To become a part of this experience, visit www.starbucks.com