- The new Starbucks store in Siam Mall has a surface area of 208m2 and has created with its opening 14 jobs.
- The venue design incorporates elements of oriental culture, which plays with the contrast of lights and shadows.
- This is the first Starbucks store to open in the archipelago, due to an agreement between Grupo VIPS and the Canarian firm Amura Food for the development of the brand on the Islands.
Starbucks, the world's first coffee roaster, today opened its doors at CC Siam Mall (Avda. Siam, 3. Costa Adeje). This is the first Starbucks store in Tenerife, and the first in the city of the archipelago, as until now the Canary Islands only had a Starbucks shop at the airport of Gran Canaria. The inauguration was attended by Álvaro Salafranca, Starbucks General Manager in Spain and Portugal, Felipe de Luz, Amura Food Operations Director, Angels Palermo, General Director of Industry and Commerce of the Government of the Canary Islands, Manuel Luis Méndez Martín , Councilor for Economic Development and Employment Policies of the Town Hall de Adeje, Abel Morales, Deputy Minister of Agriculture, Livestock and Fisheries of the Government of the Canary Islands and Hugo Gil, manager of CC Siam Mall.
This opening is the result of a collaboration agreement signed between Grupo VIPS and Amura Food SL, Canarian company of reference in hospitality, which already manages several brands of Grupo VIPS in the mainland. As of this agreement, Amura Food becomes an exclusive partner for the development of the Starbucks brand on the islands, of which Grupo VIPS is the exclusive licensee in Spain and Portugal.
The opening of this store is part of the expansion plan in which Starbucks wishes to consolidate its presence in this autonomous community. In this sense, the Canarian archipelago is a key region both for its potential as a local market as well as its status as a tourist enclave for thousands of people every year.
"We are very excited to bring our passion for coffee for the first time to Tenerife. For a long time, the people of Tenerife have been asking us to come to the island and it is very satisfying for us to do so today, thanks to a local partner like Amura Food, "said Álvaro Salafranca, General Manager of Starbucks in Spain and Portugal.
Felipe de Luz, Director of Operations of Amura Food SL, said that the company is "very proud to extend its collaboration with Grupo VIPS and develop in the Canary Islands the Starbucks brand, the highest reference of quality coffee in the world, which also possesses solid ethical values, which we share. "De Luz also explains that" the stage of development of Starbucks in the Canary Islands that it initiates with the store of Siam Mall, will generate employment and economic growth on the Islands and will allow the expansion of its gastronomic offer, both for the local public and for the millions of tourists who visit the archipelago every year ".
Chinese Shadow plays under the Tenerife sunlight
The new CC Siam Mall Starbucks has a surface area of 208 m2, which is divided between the interior area and the terrace. The interior floor only incorporates the bar area, while all its seating capacity (86) is on the terrace.
Located in a Thai-inspired shopping mall, the store's design incorporates elements of oriental culture, like an interplay of lights and shadows. Thus, the terrace has several screens that in addition to dividing the venue and delimiting the different seating areas, it serves to project a beautiful contrast between the light and shadow areas, as if they were Chinese shadow plays. A large pavilion, screen-printed with the Starbucks logo, can add more shade to the venue when the sun is overhead.
Precisely because of the beauty of its tonality, for the decor of the premises it has opted for a palette of colors inspired by the brightness of the sunlight, which embraces the island of Tenerife.
Starbucks Coffee Company has been committed to working with ethical raw material suppliers and the production of the best Arabica coffee in the world since its foundation in 1971. Nowadays, with stores all over the planet, the company is the leading coffee roaster and distributor in the world. Thanks to its commitment to excellence, Starbucks Coffee Company offers a gratifying experience which enriches people's lives from cup to cup. To become a part of this experience, visit www.starbucks.com