- The inauguration of the first Starbucks to open in this city featured the presence of the mayor of Santander, Gema Igual, who participated in the ribbon cutting ceremony
- During its first hour open to the public, the store welcomed more than 100 customers
- The new Starbucks at El Corte Inglés Bay of Santander occupies 140 m2
- Starbucks customers may also enjoy the benefits of the Club Vips App, with exclusive offers and all-new functionalities like “Shake it” to order by just shaking their cell phone
Santander; May 8, 2017. Starbucks, the leading coffee roaster in the world, opened its first location in Santander today at the El Corte Inglés Bay of Santander department store. The inauguration featured the presence of the mayor of the city, Gema Igual, who participated in the ribbon cutting ceremony for the brand’s first store in the Cantabrian capital.
The opening of the new Starbucks at El Corte Inglés Bay of Santander is part of the expansion plan through which the brand wishes to consolidate its presence in Spain by reaching regions where it has not been present to date.
In fact, the expectation generated by the arrival of Starbucks in the city meant the new store welcomed more than 100 customers during the first hour it was open to the public.
The first Starbucks in Santander has an innovative design which harmoniously combines materials made of wood and metal to create a bright, cozy effect. The premises also features a 140 m2 wooden terrace.
The new Starbucks store employs 13 of its now-famous baristas (coffee experts), who are trained to prepare up to 86,000 different and personalized combinations of
beverages to order and in an artisan way. Customers may choose everything from the type of coffee to the type of milk and syrups and enjoy the taste of Starbucks’ delicious beverages such as their famous Latte or Cappuccino made with the best 100% Arabica coffee and perfectly whipped milk to create the best cream.
Moreover, the Starbucks in the Bay of Santander department store may try the brand’s new products based on the cold coffee trend, Cold Brew, which is obtained by infusing 100% Arabica coffee with room temperature for 20 hours, and Cappuccino Freddo, the cold version of the genuine Starbucks cappuccino. These two new beverages, which are quite the craze all over the world, help the brand ring in the arrival of summer in our country.
All of the benefits of Club VIPS on your cell phone
Starbucks Santander customers can enjoy all of the opportunities for free offered to members of the emblematic Club VIPS, a pioneer and unique loyalty program in the sector, and the Club VIPS App such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at all Grupo Vips locations, the possibility of ordering from a phone and paying faster with just a click and the Club VIPS coin purse so guests always have money available and can send money to others.
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Starbucks Coffee Company has been committed to working with ethical raw material suppliers and the production of the best Arabica coffee in the world since its foundation in 1971. Nowadays, with stores all over the planet, the company is the leading coffee roaster and distributor in the world. Thanks to its commitment to excellence, Starbucks Coffee Company offers a gratifying experience which enriches people's lives from cup to cup. To become a part of this experience, visit www.starbucks.com