Murcia; September 20, 2016. Starbucks, the leading coffee roaster in the world, opened its first store today in Murcia, at El Corte Inglés de Gran Vía Escultor at Francisco Salzillo, 42. Everyone who visits the new store may get the “Starbucks experience” from their baristas: the perfect place between work and home to meet with friends, eat or work in a relaxed environment while enjoying excellent Arabica coffee and the more than 86,000 beverage varieties prepared in an artisan way ready to order by their baristas.
At the new Starbucks store in Murcia, customers may enjoy customized beverages by choosing milk, syrups or the type of coffee and enjoy the taste of their famous Latte or Cappuccino made with the best 100% Arabica coffee and perfectly whipped milk to create the best cream, an exclusive Caramel Macchiato or a Mocha for those who like something sweeter. You can either have something to try at the store or take away in the brand’s famous cups which have become quite the symbol of Starbucks.
A unique place to enjoy the best coffee and learn to taste it
The Murcia Starbucks store has different areas for all different moments, from sofas to a large community table with Wi-Fi and carefully selected music which is updated each month.
Since it is the first store in Murcia, it is inspired in the mythology of the mermaid, the emblem that has been on the Starbucks logo since it was founded in 1971. A colorful version of the mermaid is the focus of the location and sets the palette of colors for the entire store. The bar features eye-catching yellow tile which stands out from the outside. Plus, hanging moving lights create a special atmosphere over the community table.
What’s more, Starbucks wishes to share all of the knowledge it has gained over the more than 40 years it has been selecting and offering the world’s best coffee with coffee fans. So, this new store will periodically organize free seminars and tasting sessions led by an expert Coffee Master where those attending may discover and try the unique features of the different coffees which depend on the region where the beans are grown as well as find out the best way to drink and combine this beverage in order to savor all of the nuances.
“We’re very excited about opening our first store in Murcia, a place where we’ve been wanting to open for some time now and where there are many of the brand’s fans who had been asking for one. We found the perfect location where we can offer all visitors to our store the best experience with the best coffee and we’re proud today to inaugurate this site by the hand of El Corte Inglés, reference Starbucks partners in Spain,” said Álvaro Salafranca, General Manager of Starbucks in Spain, Portugal and Andorra.
The Murcia store is the tenth Starbucks to open in Spain thanks to the collaboration agreement signed with El Corte Inglés. Stores have already been inaugurated in cities like Bilbao, Alicante, Malaga, Madrid, Murcia and Oporto under this agreement.
All of the benefits of Club VIPS on your cell phone
Moreover, customers who visit this store may benefit from all of the opportunities of Club Vips, a pioneer loyalty club in Spain with benefits at more than 350 Grupo Vips locations throughout Spain.
The new Club VIPS App, which is free and available both for iOS as well as Android, is designed to take advantage of Club VIPS in a simpler and more convenient way. It offers exclusive services such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free, the Club VIPS coin purse so guests always have money available and can send money to others and the possibility of ordering from a phone and paying faster with just a click.
Club Vips, a pioneer and free loyalty club in Spain with benefits at more than 350 Grupo Vips locations throughout Spain.
Starbucks Coffee Company has been committed to working with ethical raw material suppliers and the production of the best Arabica coffee in the world since its foundation in 1971. Nowadays, with stores all over the planet, the company is the leading coffee roaster and distributor in the world. Thanks to its commitment to excellence, Starbucks Coffee Company offers a gratifying experience which enriches people's lives from cup to cup. To become a part of this experience, visit www.starbucks.com.