San Sebastian; January 16, 2017. Starbucks opened its first store in San Sebastian today at avenida de la Libertad 40. The leading coffee roaster in the world has arrived in Donostia to offer the “Starbucks experience”: the perfect place between work and home to meet with friends, eat or work in a relaxed environment while enjoying excellent Arabica coffee.
The store occupies a total surface area of 241 m2 divided into two floors with 40 seats in addition to another 100 m2 on the terrace with 88 seats so customers may enjoy the best coffee in the open air right in the heart of the city. The premises has a long-standing coffee shop tradition as throughout its history, it has been the site of such emblematic cafés as the stately café, Xauen, the well-known coffee shop Gaviria and the Iruaritz café. More recently, the site was home to a bank, and now Starbucks has arrived to bring back the coffee aromas with which it had always been identified.
The design of this store is also quite special. Inspired by the precious art deco structure on the roof of the entrance, it’s the first time Starbucks uses green as the main color for one of its stores - a hue that is very much linked to the brand. Artisan handmade tiling designed especially for this new store was used for the decoration in addition to elements that show the various taste profiles of the 3 different coffee producing regions.
Service at the new Starbucks will be handled by 18 baristas (coffee experts), all trained to prepare up to 86,000 different and customized beverage varieties in an artisan way as they are ordered. Customers may choose their favorite milk, syrups or the type of coffee and enjoy the taste of their famous Latte or Cappuccino made with the best 100% Arabica coffee and perfectly whipped milk to create the best cream.
Customers at the new store will also be able to try their exclusive special seasonal beverages such as Cream Brûlée Latte, which is the perfect mix between the traditional Starbucks Espresso and its delicious Butterscotch caramel, which gives the beverage an elegant and silky texture. Plus, it’s topped with a fine layer of toasted caramel to form a crème brûlée-like layer on top which is perfect for those cold winter days.
There are items to try at the store or take with you anywhere in the brand’s famous cups which have become quite the symbol of Starbucks. And now, for Christmas, they’re red and decorated with exclusive designs made for the first time ever by Starbucks’ own customers all over the world.
Álvaro Salafranca, General Manager of Starbucks in Spain, Portugal and Andorra said, “We’re very happy about opening our first store in San Sebastian, a place where many of the brand’s fans have been waiting for us. We found the perfect location where we can offer the best experience with the best coffee and we’re proud today to inaugurate this site.”
A unique place to enjoy the best coffee and learn to taste it
The San Sebastian Starbucks store has different areas for all different moments, from sofas to a large community table with Wi-Fi and carefully selected music which is updated each month.
What’s more, Starbucks wishes to share all of the knowledge it has gained over the more than 40 years it has been selecting and offering the world’s best coffee with coffee fans. So, this new store will periodically organize free seminars and tasting sessions led by an expert Coffee Master where those attending may discover and try the unique features of the different coffees which depend on the region where the beans are grown as well as find out the best way to drink and combine this beverage in order to savor all of the nuances.
All of the benefits of Club VIPS on your cell phone
Moreover, customers who visit this store may benefit from all of the opportunities of Club Vips, a pioneer loyalty club in Spain with benefits at more than 350 Grupo Vips locations throughout Spain.
The new Club VIPS App, which is free and available both for iOS as well as Android, is designed to take advantage of Club VIPS in a simpler and more convenient way. It offers exclusive services such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free, the Club VIPS coin purse so guests always have money available and can send money to others and the possibility of ordering from a phone and paying faster with just a click.
Club VIPS, a pioneer and free loyalty club in Spain with benefits at more than 350 Grupo Vips locations throughout Spain.
Starbucks Coffee Company has been committed to working with ethical raw material suppliers and the production of the best Arabica coffee in the world since its foundation in 1971. Nowadays, with stores all over the planet, the company is the leading coffee roaster and distributor in the world. Thanks to its commitment to excellence, Starbucks Coffee Company offers a gratifying experience which enriches people's lives from cup to cup. To become a part of this experience, visit www.starbucks.com