Bilbao, 1 October 2015.- Starbucks arrives in Bilbao, opening its first store in the El Corte Inglés department store located at Gran Vía 20. The premises, situated on the ground floor as part of a collaboration agreement Starbucks signed with the department store for nationwide implementation, occupies an area of 140 meters squared, has a staff of 16 people and offers direct access from calle Ledesma street.
There are more than 50 seats, creating an intimate "3rd spot" which transmits the brand's values through the store design: sustainability, a refuge, intimacy, community, the legacy of the past... With this new location, the people of Bilbao and all of its visitors may now enjoy the complete Starbucks experience: sofas, relaxing music, customizable beverages, the smell of recently-ground coffee and free Wi-Fi as well as have a perfect cup of coffee - whether a single origin coffee, the classic Latte, the exclusive Caramel Macchiato or the all-new Flat White.
The design makes for a unique, sober and intimate store featuring industrial details that evoke the local essence of 19th and 20th century Bilbao with exposed systems, structural concrete and steel elements contrasting with the warmth of the noble materials used such as natural oak like the community table situated in the middle for community interaction.
Starbucks is already present in 7 cities: Madrid, Barcelona, Valencia, Seville, Malaga, Alicante and Bilbao, in addition to the other 10 stores operating in airports under licensing agreements.
For Álvaro Salafranca, Director of Starbucks in Spain and Portugal, the arrival of Starbucks in Bilbao is something the brand has been looking towards for a long time. According to Salafranca, “we had been wanting to open up in Bilbao because our fans had been requesting one for a long time and it's very important to us to be close to our customers. This, along with the cosmopolitan nature of the city, motivated us to decide to search for the perfect location and be able to offer Bilbao residents the best cup of coffee and our best experience".
To celebrate this very special occasion, Starbucks sent out 5,000 invitations and samples of its classic Espresso Roast which have flooded the city with the aroma of the best coffee.
Autumn has arrived in Bilbao with Starbucks
The new store in Bilbao is arriving in the perfect season to enjoy Starbucks' seasonal novelties such as the long-awaited Flat White, which has become a homage to the art of the baristas who are capable of finding the perfect balance in this beverage. The extra shot of ristretto makes it more intense than a latte yet the foamed milk makes it softer than a cappuccino. Starbucks baristas are capable of making the steamed milk form layers over it to create silky micro-cream that provides the Flat White with its texture and the white part of latte art which provides the signature touch.
This season's single origin coffee comes all the way from Guatemala: Starbucks Origin Espresso Guatemala Antigua can be used in all coffee beverages to add some subtle hints of cacao and spices. It's perfect for a Flat White or a Latte in the morning.
And following last year's success, back again are Pumpkin Spice Latte, the most fun beverage at Starbucks and one of the most-awaited, and Hot Mulled Fruits, a very spicy tea beverage with dehydrated fruit and a whole lot of flavor, which is perfect for warming up on those cold autumn nights.
All of these beverages may be served with new treats like the all-new Cheese Toastie, the start of a new family of salty foods at Starbucks which is ideal for breakfast, lunch or supper, or the all-new Nutella Cookie, made with an oatmeal dough and filled with Nutella cream for a cookie that is unique in the market and perfect for any time of the day.
And for those who love the brand, the collection of mugs and tumblers now come with the most autumn of colors like orange, blue and brown as the perfect accessories when enjoying the best coffee this season.
Starbucks Coffee Company has been committed to working with ethical raw material suppliers and the production of the best Arabica coffee in the world since its foundation in 1971. Nowadays, with shops all over the planet, the company is the leading coffee toaster and distributor in the world. Thanks to its commitment to excellence, Starbucks Coffee Company offers a gratifying experience, which enriches people's lives from cup to cup. To become a part of this experience, visit www.starbucks.com.