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Starbucks arrives at Plaza Cardenal Belluga

  • It is the second Starbucks store to open in the city of Murcia and its opening has created 13 jobs.
  • The all-new location is right on the square where some of the most representative monuments in Murcia are found such as the Holy Mary Cathedral, the Episcopal Palace and the City Council Building designed by Rafael Moneo.
Murcia, 21st August, 2017.

 

Starbucks, the leading coffee roaster in the world, opened its second location in the city of Murcia, specifically at Calle Polo de Medina, 3 on the corner of Plaza Cardenal de Belluga. With this opening, the brand is reinforcing its presence in the capital city where it already had one store at the El Corte Inglés department store on Gran Vía Escultor Francisco Salzillo.

 

Contrast and harmony in historic downtown Murcia

This all-new Starbucks is located on Plaza Cardenal Belluga square. This square is right in the heart of historic downtown Murcia. It’s one of the most outstanding urban areas in the city where a large number of visitors walk around each day.  Plus, it’s the site of a number of celebrations.

The store is located on the corner of the square, with excellent visibility. It features a floor area of 150 m2, a 43 m2 terrace and 86 seats. In order to create two different atmospheres between the bar and table area, the choice of decoration plays with contrasts and harmony. The open floor space is flooded with light thanks to the two large windows on both sides of the main door. The style is trendy, comfortable and cozy.

The bar area is completed paneled in dark wood for a strong visual impact and to give the baristas a starring role. And to reinforce the contrast, grey panels were used on the bar area to simulate cement and help create a line of reference.

In the table area, the walls are decorated with works of art that add pop color to the store’s palette and celebrate the beauty of coffee-growing regions. The furniture is also made of wood which gives a hospitality touch. Finally, the row of tables opposite the bar, organized to look like a neighborhood bakery, invite guests to enter and try something from the extensive Starbucks offering.

 

Discover the new Starbucks products for this summer

At the Plaza Cardenal Belluga store, customers may try the brand’s all-new options for this summer which include Frappuccino® Caramel Popcorn, an original blend resulting from the innovation and search for new flavors Starbucks has always been known for. This original beverage contains delicious bits of crunchy popcorn combined with the iconic Frappuccino® blend of ice and milk covered in whipped cream.  As a final touch, caramel syrup is added with a few more bits of sweet popcorn on top.

Plus, people at the Plaza de la Merced Starbucks may also try the brand’s new products based on the cold-coffee trend: Cold Brew, which is obtained by infusing 100% Arabica coffee with water at room temperature for 20 hours, and Cappuccino Freddo, the cold version of the genuine Starbucks cappuccino. These two new beverages, which are proving to be quite the craze all over the world, allow guests to enjoy the best coffee in a refreshing way.

For tea enthusiasts, Starbucks has presented Iced Mango Black Tea Lemonade, the all-new flavor in the Teavana™ Shaken Iced line which combines Starbucks ice tea with black tea and a delicious mango and lemonade syrup. The Teavana™ Shaken Iced line is completed with the flavors Peach Green Tea Lemonade (81 calories) and Blackberry Mojito Green Tea Lemonade (alcohol-free, 85 calories).

There’s no doubt all of these options will give Murcia customers the possibility of enjoying Starbucks right in the heart of the old quarter while taking in the city’s most representative monuments in a unique enclave.

 

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About Starbucks

Starbucks Coffee Company has been committed to working with ethical raw material suppliers and the production of the best Arabica coffee in the world since its foundation in 1971. Nowadays, with stores all over the planet, the company is the leading coffee roaster and distributor in the world. Thanks to its commitment to excellence, Starbucks Coffee Company offers a gratifying experience which enriches people's lives from cup to cup. To become a part of this experience, visit www.starbucks.com