Madrid, 4 February 2016. In line with its spirit of continuous improvement and maintaining a close relationship with customers, Starbucks has decided to put more coffee in your coffee. Therefore, the Tall and Venti sizes of many of its beverages now have an extra shot of espresso so everyone may enjoy that so well-liked flavor of Starbucks coffee even more.
To celebrate this improvement, Starbucks has invited its customers to also publically share the things they would like to improve about themselves. To do so, two large slates were set up at both shops in Madrid (Callao) and Barcelona (Paseo de Gracia) where customers wrote down their proposals to take those New Year's resolutions beyond the first week of January.
A large number of customers took part in adding their ideas to the slates, which became filled with interesting resolutions as a way to remember how we can all improve. With this campaign, Starbucks is keeping its promise to continue to improve, remain close to its customers and always offer them the very best. And now even more with that extra shot of coffee.
Starbucks Coffee Company has been committed to working with ethical raw material suppliers and the production of the best Arabica coffee in the world since its foundation in 1971. Nowadays, with shops all over the planet, the company is the leading coffee toaster and distributor in the world. Thanks to its commitment to excellence, Starbucks Coffee Company offers a gratifying experience, which enriches people's lives from cup to cup. To become a part of this experience, visit www.starbucks.com.
About Starbucks Shared Planet
Starbucks Shared Planet is a commitment by Starbucks to do business in a responsible and sustainable manner. It includes many issues from the way the company buys its coffee to lowering its ecological footprint and increasing its involvement in local communities. As part of the Starbucks Shared Planet program, the Starbucks principles corresponding to ethically sourced coffee include specific criteria that refer to matters of economic, social and environmental transparency, which are key to the long-term financial stability and health of coffee growers and their farms. Launched in 2004, the Starbucks principles for ethical sourcing were developed in collaboration with Conservation International. (CI). More than 200 indicators are assessed by independent inspectors under the supervision of SCS (Scientific Certification Systems). Last year alone, our principles for ethically sourced coffee influenced more than a million coffee growers and workers. For more information, go to www.starbucks.com/sharedplanet.