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A new image for the Vips in the Sexta Avenida shopping mall

Madrid, 22 June 2015.- After four months of reforms, Grupo Vips is re-opening the Vips Cafeteria-Restaurant located in the Sexta Avenida shopping mall in Madrid with a completely renovated image. The brand is continuing with the gradual establishment of new locations, offering a new design with a more modern style yet without breaking from the identity marks that have characterized VIPS since its origins.

This renovated Vips has a surface area of 482 m2 and a capacity for 219 diners (131 in the dining room, 6 at the bar and 82 on the terrace), creating 24 new jobs.

With this complete overhaul of its design and furniture in addition to the updated service model, Vips has culminated the transformation process it began in early 2012 with the complete modification of its culinary offering with improved recipes for its classic dishes as well as the inclusion of all-new dishes.

VIPS Cafeteria-Restaurant, an all-new place with a cutting edge design

The Sexta Avenida VIPS Cafeteria features an all-new, cutting edge image all while maintaining its identity signs: warmth and comfort.

The Vips of the future is designed for all types of eating times: a break from work, a business lunch or to enjoy a bit of relaxation alone or in the company of family or friends.

Thus, ILMIODESIGN, the interior design firm that was responsible for this renovation has equipped the all-new VIPS with different spaces that adapt to all types of needs. To have a quick bite or eat alone, there's a new, modern bar where customers can see some of the work going on in the kitchen; for a group meal at VIPS, the restaurant dining room offers comfortable and modern booths with low benches as well as a series of high benches and armchairs which invigorate the space, creating a number of intimate and personal corners to comfortably enjoy some private conversation.

As far as the colors, the strong VIPS personality is reinforced with this new interior design, which revolves around the chain's mythical red that is present in all of the soft seats. The red contrasts with the beiges, greys and light browns on the floor, chairs, tables, walls and tall panels which gives the entire dining room a touch of elegance and warmth.

 

VIPS, a unique business model

Open every day of the year with meticulous table service, extended opening hours and free Wi-Fi for customers, VIPS covers all eating times: from breakfast to mid-morning snacking, lunch, afternoon snacks and even late suppers.

The all-new culinary offer focuses on international dishes with an American accent including its famous sandwiches like the Vips Club, its savory salads like the Caesar or Louisiana, its popular hamburgers and delicious desserts like its brownie with vanilla ice cream and famous pancakes with whipped cream. All of these tasty options are combined with a line of light, balanced products. They include dishes such as the Vips Club Nature, the version of the well-known sandwich on whole wheat bread and healthy desserts like seasonal fruit and freshly squeezed orange juice.

On the other hand, VIPS restaurants provide an extensive menu of the day from which customers may choose from among more than nine dishes starting at €10.95 and a child's menu starting at €7.65.  Likewise, customers can choose to be served at the bar or at a table for even more eating options, depending on their needs.

They also have a gluten-free menu, which is certified by FACE (Spanish Federation of Coeliac Associations).

 

A New Restaurant, A New App

Just like at any of the chain's other locations, the new Vips Cafeteria-Restaurant also has the new service offered by the recently launched Club Vips App, the Grupo Vips' emblematic loyalty club.

After downloading the App, customers may continue to enjoy the Club's promotions and benefits without having to carry their card or EuroVIPS checks in their wallets. Moreover, the major new development is the availability of a new gateway which includes different mobile payment methods, Take Away ordering, table booking, location searches via GPS and virtual membership cards and EuroVIPS checks, which up until now were sent by regular mail or printed off the website.

In addition, this new App enables very direct communication with members as each one of the functionalities is designed to offer real, personalized value when used.

The Club VIPS App developed for smartphones is free and available at the iOS App Store and Google Play for Android. It combines all of the Grupo Vips brands and is valid for use throughout Spain.

VIPS Sexta Avenida

CC SEXTA AVENIDA

Avenida de la Victoria, 2

28023 Madrid)

Opening hours:

Mondays to Thursdays from 9 a.m. to 11:30 p.m.

Fridays and holiday eves from 9 a.m. to 12:00 a.m.

Saturdays from 10:00 a.m. to 12:00 a.m.

Sundays and holidays from 10:00 a.m. to 11:30 p.m.

Telephone:

91 275 21 33

 

About Grupo Vips

Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of 6 well-known chains it either owns or operates under franchising agreements: 4 internally-created brands - VIPS (café-restaurant and shop), VIPSmart, GINOS and The Wok - as well as 2 of international fame, Starbucks Coffee and Fridays. Since 2001, Grupo Vips is the sole and exclusive partner of Starbucks Coffee, the world's coffee leader, licensed to develop the brand in Spain and Portugal. On the other hand, it has an exclusive licensing agreement with Fridays, the top casual dining chain in the United States, to operate the brand in Spain. In addition, the group has 3 fine dining restaurants including Lucca, Rugantino Casa Tua and Tattaglia. The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 2,000,000 members throughout Spain.  The APP, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 300,000 times. Grupo Vips is a private equity company which was founded in 1969. Goldman Sachs Capital Partners V acquired 30% of the company in 2006. Grupo Vips employs 8,700 people and ended fiscal year 2014 with 350 million euros in turnover.

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