Madrid, November 2015 – The most authentic American flavor is arriving at Vips restaurants in a limited edition of American sandwiches. Indiana, Kansas and Alabama BBQ are the names of the three exclusive sandwiches made with typical American ingredients and flavors that will be available from 3 November 2015 to 29 February 2016.
The launch of this new limited edition of Indiana, Kansas and Alabama BBQ sandwiches is arriving at all Vips restaurants to coincide with US National Sandwich Day, a very special day many people celebrate with tasty, original ideas.
Made following more than 9 months of work in the VIPS Sandwich Lab where the best chefs gather to innovate and experiment with a mix of flavors, these three new sandwiches bring customers the essence and roots of authentic American cuisine.
The Indiana Sandwich
Inspired by Thanksgiving, this sandwich features natural smoked turkey. With one of the most characteristic foods from American gastronomy, this dish also has a creamy golden apple salad with a touch of spicy radish and a blueberry sauce directly imported from the United States. It's all served on exquisite pretzel bread which gives this very special sandwich a light and tasty touch.
The Kansas Sandwich
This sandwich includes one essential ingredient in the modern history of the United States of America: meatloaf. Baby spinach, tomatoes, bacon, Emmental cheese, ranch dressing and multi-grain bread are the perfect companion to a dish that will surprise customers because of the filling family homemade taste.
The Alabama BBQ Sandwich
Brisket meat - beef macerated in spices and then roasted in the oven- which is very characteristic of Southern barbecue cookouts, combined with the mythic Chipotle BBQ sauce, melted cheddar cheese, pickle sauce and fried onions make this sandwich the perfect choice for customers who wish to travel to the deepest corners of Alabama. It's for those who wish to try the most authentic American flavor without having to leave the city.
The limited edition of sandwiches is also available through the VIPS App
The three VIPS limited edition sandwiches will also be available through the Club VIPS App developed for the Grupo Vips' emblematic loyalty club.
After downloading the App, customers may continue to enjoy the Club's promotions and benefits without having to carry their card or EuroVIPS checks in their wallets. Moreover, the major new development is the availability of a new gateway which includes different mobile payment methods, Take Away ordering, table booking, location searches via GPS and virtual membership cards and EuroVIPS checks, which up until now were sent by regular mail or printed off the website.
The Club VIPS App developed for smartphones is free and available at the iOS App Store and Google Play for Android. It combines all of the Grupo Vips brands and is valid for use throughout Spain.