- Grupo Vips will turn off the lights on the storefronts of their more than 350 locations in Spain and Portugal for one hour. It is a symbolic act to reflect upon and spread awareness for climate change.
- The company will carry out awareness actions aimed at its 9,300 employees, more than 120,000 daily customers and more than 2,500,000 fans of its social media accounts in order to support the movement organized by the WWF.
Madrid; March 23, 2017. Grupo Vips is participating for the eighth year in a row in the worldwide “Earth Hour” campaign promoted by the non-governmental organization, the WWF. The initiative encourages turning off the lights on monuments and buildings all over the world as a symbolic gesture to get people to think about defending the environment and fighting climate change.
To support this action, all Grupo Vips locations will turn off the lights on their storefronts between 8:30 p.m. and 9:30 p.m. on Saturday, 25th March. Participating in this campaign, which has become the greatest environmental movement in history, will be the more than 350 Grupo Vips restaurants and stores in Spain and Portugal which include its brands Vips, Vips Smart, Ginos, Fridays and Starbucks.
Moreover, the Grupo Vips brands will support the global initiative at each one of its 350 locations by informing customers with table cards specially designed for this event and through their respective social networking sites and digital portals with messages concerning the need to protect the planet and encouraging their active participation against climate change.
“Earth Hour is a wonderful way to spread awareness for climate change and Grupo Vips did not at all hesitate to again join this campaign, spreading awareness among partners and customers on the importance of the sum of all individual contributions to achieving a global result against climate change,” says María Calvo Director of Talent Management and Corporate Responsibility at Grupo Vips.
Thus, Grupo Vips aims to spread awareness among its 9,300 employees, the 120,000 people who visit its locations each day and the more than 2,500,000 followers of its brands in the social media for the importance of responsible energy use and the importance of reducing one’s carbon footprint in the fight against climate change. Earth Hour seeks to spread the message among citizens that a small gesture can have a great impact on the planet.
About Grupo Vips
Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: Vips (cafeteria - restaurant and shop), Vips Smart, Ginos, Fridays and Starbucks Coffee in Spain, Portugal and Andorra with wagamama just joining them. Moreover, the group has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 370 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain. The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 700,000 times. Grupo Vips is a private equity company which was founded in 1969. 70% of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,200 people and ended fiscal year 2016 with 396.2 million euros in turnover.
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