Madrid, June 15, 2016. Grupo Vips, one of the leading groups in the food service and retail sector in Spain, is presenting its franchising project on Wednesday, June 22nd at an open meeting in La Rioja.
The Director of Franchise Sales and Marketing at Grupo Vips, Ignacio Bonilla, will present the three concepts comprising the company’s franchise portfolio at this event which will take place at the hotel NH Logroño Herencia Rioja (Marqués de Murrieta, 14 - 26005 Logroño, La Rioja) at 5:30 p.m.: VIPS, the original brand and the Group’s flagship, GINOS, its Italian proposal, and VIPSmart, the pioneer “Fast Casual” concept based on the most iconic VIPS dishes without table service.
The Grupo Vips’ commitment to franchising as a means of growth
Franchising is now the main means of growth for Grupo Vips. This model allows it to take advantage of synergies between a franchisee’s local market knowledge and the know-how, experience and support of a leading multi-brand and multi-format group with more than 45 years of history.
This growth has gotten stronger with a complete overhaul of the VIPS and GINOS brands, which have improved the experience offered to customers with all-new decor, updated recipes with high quality ingredients and the best customer service offered by teams trained on-site as well as the launch of the Club VIPS App for its pioneer loyalty club and leader of the restaurant sector in Spain. Moreover, the brands’ gluten-free offers are being enhanced this year in collaboration with the main coeliac disease associations.
The project continues to grow with a total of 49 establishments currently being operated under the franchise system: 13 VIPS, 17 VIPSmart and 19 GINOS.
About Grupo Vips
Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains which are either internally owned or operated under franchising agreements - Vips (cafeteria-restaurant and shop), VIPSmart, Ginos, The Wok – and two brands of international fame - Starbucks and Fridays.
Since 2001, Grupo Vips is the sole and exclusive licensed partner of Starbucks, the world's coffee leader, to develop the brand in Spain and Portugal. On the other hand, it has an exclusive licensing agreement with Fridays, the top casual dining chain in the United States, to operate the brand in Spain. Moreover, the group has three unique restaurants including Rugantino "Casa Tua", Tattaglia and Lucca.
The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than a million members throughout Spain. The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 400,000 times. Grupo Vips is a private equity company which was founded in 1969.
Goldman Sachs Capital Partners V acquired 30% of the company in 2006. Grupo Vips employs 9,000 people and ended fiscal year 2015 with 380 million euros in turnover