Madrid, June 15, 2016. Grupo Vips, one of the leading groups in the food service and retail sector in Spain, is becoming one of the food service companies with the best corporate reputation in Spain.
Merco, the reference reputation monitor in Spain and Latin America, has presented the results of its 2016 ranking. Of the companies with the best corporate reputation in the Food Service and Tourism sector, Grupo Vips stands out as it has risen to third place from the fifth position it held in 2015. Number one in the ranking is once again Meliá Hotels International, followed by NH Hotel Group.
Thus, the company is one of the food service companies with the best corporate reputation in the country as it is the only food service sector company to be listed except Mc Donald’s Spain which is ranked sixth.
Merco is a reference that measures the reputation of companies and their leaders, which is renowned for its independence and impartialness. It is based on a survey of 25,800 people including 4,168 experts and 23,632 citizens and employees of large companies.
About Grupo Vips
Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains which are either internally owned or operated under franchising agreements - Vips (cafeteria-restaurant and shop), VIPSmart, Ginos, The Wok – and two brands of international fame - Starbucks and Fridays.
Since 2001, Grupo Vips is the sole and exclusive licensed partner of Starbucks, the world's coffee leader, to develop the brand in Spain and Portugal. On the other hand, it has an exclusive licensing agreement with Fridays, the top casual dining chain in the United States, to operate the brand in Spain. Moreover, the group has three unique restaurants including Rugantino "Casa Tua", Tattaglia and Lucca.
The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than a million members throughout Spain. The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 400,000 times. Grupo Vips is a private equity company which was founded in 1969.
Goldman Sachs Capital Partners V acquired 30% of the company in 2006. Grupo Vips employs 8,700 people and ended fiscal year 2014 with 350 million euros in turnover