Madrid, 26 March 2015. For the sixth consecutive year, Grupo Vips will be joining the worldwide campaign “Earth Hour” next Saturday, March 28th which is promoted by the NGO WWF and is aimed at turning off all lights on the monuments and buildings in cities as a symbolic gesture in the fight against climate change. This year is particularly important in the fight against climate change, as governments from all over the world will be gathering in Paris in December to approve a climate pact.
To support this action, all of the locations of all the brands in this multi-brand restaurant and retail Group will turn off the lights on their storefronts between 8:30 p.m. and 9:30 p.m. on that day. In all, its more than 335 restaurants and stores, which are present in 20 Spanish provinces and the city of Lisbon in Portugal, including VIPS cafeterias and stores, the VIPSmart, Ginos, The Wok, and TGI Friday's restaurants, as well as Starbucks Coffee Spain and Portugal will be participating in this campaign.
Moreover, the Grupo Vips brands will support the global challenge by informing its customers through placemats specially designed for this event and on social networking sites with messages relating to the need to protect the planet. Plus, several actions will be carried out aimed at informing the Group's employees on the days leading up to March 28th with the dissemination of an internal campaign specifically designed for the occasion comprised of internal posters, special coverage on the Group's intranet and internal communications for maximum visibility.
This way, the company aims to spread awareness among its 8,000 employees, more than 120,000 customers who visit its locations each day and the more than 2 million followers of its brands in the social media for the importance of saving energy and motivating their active participation in the fight against climate change. The message to reach citizens during the Earth Hour is that individual actions and commitments to the environment are the start of any change.
About Grupo Vips
Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of 6 well-known chains it either owns or operates under franchising agreements: 4 internally-created brands - VIPS (café-restaurant and shop), VIPSmart, GINOS and The Wok - as well as 2 of international fame, Starbucks Coffee and Fridays. Since 2001, Grupo Vips is the sole and exclusive partner of Starbucks Coffee, the world's coffee leader, licensed to develop the brand in Spain and Portugal. On the other hand, it has an exclusive licensing agreement with Fridays, the top casual dining chain in the United States, to operate the brand in Spain. In addition, the group has 3 fine dining restaurants including Lucca, Rugantino Casa Tua and Tattaglia. The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 2,000,000 members throughout Spain. The APP, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 300,000 times. Grupo Vips is a private equity company which was founded in 1969. Goldman Sachs Capital Partners V acquired 30% of the company in 2006. Grupo Vips employs 8,700 people and ended fiscal year 2014 with 350 million euros in turnover.