Madrid, July 14, 2016 – Grupo Vips, one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain, has just signed an agreement with Deliveroo, the company that specializes in home delivery of quality meals, in order to add this new service to its main brands’ offerings.
The service is now available at more than 80 VIPS, VIPSmart, Ginos, Fridays, The Wok and Rugantino restaurants in the cities of Madrid, Barcelona and Valencia. The aim of this agreement is to gradually expand to cover other areas in Spain.
With this home delivery option, Grupo Vips has enriched the opportunities it provides customers to enjoy the dishes offered by its brands outside its
Thanks to the agreement with Deliveroo, Grupo Vips customers may order for home delivery quickly and easily at the websites of each Grupo Vips brand and the Deliveroo website as well as via the Deliveroo mobile app. Customers may enjoy the best food from Grupo Vips restaurants wherever they are - at home, the office, the park or the beach - thanks to the unique GPS geolocation system designed by the company. The app enables one-click payments and the ability to track the rider’s journey in real time with delivery of the food in perfect conditions in less than 30 minutes.
For Enrique Francia, CEO of Grupo Vips, “Deliveroo represents the perfect business model we were looking for to develop home delivery, a service our customers are demanding more and more. It’s a solution that guarantees our customers may eat our dishes outside of our restaurants under the same conditions as they would if they were at one of them”.
According to Diana Morato, CEO of Deliveroo in Spain, “Grupo Vips is a reference in the food sector in Spain and we are very honored that they have entrusted us to ensure people can enjoy their food in the best conditions at home or at the office”.
About Grupo Vips
Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of 9 brands it either owns or operates under franchising agreements, including 6 well-known chains: VIPS (cafeteria - restaurant and shop), VIPSmart, Ginos, The Wok, TGI Fridays and Starbucks Coffee in Spain, Portugal and Andorra.
Moreover, the group has 3 unique restaurants including Lucca, Rugantino Casa Tua and Tattaglia. The company manages a total of 354 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain. The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 450,000 times.
Grupo Vips is a private equity company which was founded in 1969. Goldman Sachs Capital Partners V acquired 30% of the company in 2006. Grupo Vips employs more than 9,300 people and ended fiscal year 2015 with 377.6 million euros in turnover.
Deliveroo is a full food delivery service which brings quality restaurants closer to people’s homes and offices using its own logistics technology and platform. Deliveroo was founded in 2013 by William Shu and Greg Orlowski. To date, Deliveroo has received investments totaling 200 million dollars from investors of the likes of Accel, DST Global, Greenoaks Capital, Hoxton Ventures, Index Ventures, JamJar Investments and Hummingbird Ventures.
Visit our website www.deliveroo.es for more information or to download our mobile free application for iOS and Android, with functionalities like real time order tracking based on geolocation and new search options.