Madrid, June 7, 2016– Ginos, the Grupo Vips ristoranti which specialize in Italian cuisine, have updated their dessert menu with the launch of the innovative Pizzeta with Nutella® & Gelato, a slightly sweet pizza crust with a touch of orange blossom, Nutella®, a large scoop of ice cream from among a choice of seven flavors and hazelnuts.
The Pizzeta with Nutella ® & Gelato was an inspiration of Ginos Executive Chef Adriana Restano, born in Parma (Italy) and is responsible for the culinary offerings of Ginos restaurants, who suggests a reinterpretation of the sweet pizza tradition found in Italian cuisine yet not very well known in Spain.
The Ginos chef has combined two passions, her love for pizza and for that iconic Italian cocoa spread, in this original dessert which has become one of the best-selling ones at Ginos restaurants in just the few short weeks since its launch with great feedback from customers.
“The sweet pizzeta with Nutella® & Gelato really represents the new Ginos very well: the best of Italian cuisine, reinterpreted with an all-new more daring and cosmopolitan look”, says Pablo Ruiz, Ginos Director of Marketing.
The Pizzeta with Nutella® & Gelato is an exclusive dish at Ginos restaurants which are known for their original format which is perfect for sharing a meal, artisan nature as the food is made to order in the open-view stone oven at Ginos restaurants, and the combination of Italian tradition with the original branch approach.
Ginos is committed to renewing itself
The launch of the all-new Pizzeta with Nutella® & Gelato is a part of the renovation strategy being followed by the restaurant chain based on both updated menus as well as new decoration representing the brand's innovative spirit. Ginos has been seen for some time now with its new modern and urban interior design, inspired by the spirit of the cutting edge cities like London and New York and further away from the traditional Italian trattorias.
The all-new design is inspired by a focus on Italian kitchens, one of the main rooms in the house where most family activity occurs. It combines country elements and materials such as untreated wood with an industrial touch in the use of metal and industrial lamps. All of this is complemented by the careful lighting which maintains the cozy and warm spirit Ginos restaurants are known for.
Top quality ingredients from the best Italian suppliers
The dishes on the all-new Ginos menu are artisan made to order using recipes that feature top quality ingredients brought straight from Italy by the best suppliers, like hard wheat pasta from the Puglia region, fresh all’uovo pasta from the Emilia Romaña region (the birthplace of fresh Italian pasta) and Pecorino, Grana Padano and Gorgonzola cheese, Mozzarella di Bufala Campana D.O. and the Pancetta arrotolata use in some of its pizza and pasta recipes.
Ginos is a chain of restaurants that specializes in quality authentic Italian cuisine at a very affordable price. It is known for its warm, cozy and informal atmosphere. Created at the end of the 1980s by Grupo Vips, it is currently present in 18 Spanish provinces. There are a total of 94 locations (75 internally-owned and 19 franchises), becoming the unquestionable leader in the sector. The Ginos restaurant menu offers a real trip through Italy. Its extensive and varied culinary offering is comprised of artisan dishes and original Italian recipes. Delicious antipasti, varied salads, abundant dishes of traditional pasta made with wheat flour, fresh pasta and stuffed pasta, made-to-order pizzas, savory risottos and generous meat and fish dishes as well as desserts like Pizzeta with Nutella® & Gelato, the classic Italian tiramisu and our delicious Ciocolattisimo. In addition, Ginos offers customers the possibility of designing their own custom-made pasta and pizza dishes so they can enjoy artisan Italian meals their own way. For a final touch on this 100% Italian experience, Ginos has a wine list comprised of classics straight from Italy such as Sangue di Giuda, I Muri and Lambrusco.
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About Grupo Vips
Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains which are either internally owned or operated under franchising agreements - Vips (cafeteria-restaurant and shop), VIPSmart, Ginos, The Wok – and two brands of international fame - Starbucks and Fridays.
Since 2001, the Grupo Vips is the sole and exclusive partner of Starbucks Coffee, the world's coffee leader, licensed to develop the brand in Spain and Portugal. On the other hand, it has an exclusive licensing agreement with Fridays, the top casual dining chain in the United States, to operate the brand in Spain. Moreover, the group has three unique restaurants including Rugantino "Casa Tua", Tattaglia and Lucca.
The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than a million members throughout Spain. The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 400,000 times. Grupo Vips is a private equity company which was founded in 1969.
Goldman Sachs Capital Partners V acquired 30% of the company in 2006. Grupo Vips employs 8,700 people and ended fiscal year 2014 with 350 million euros in turnover