- The new location has created 16 jobs.
- It is located in the La Cala estate, one of the main commercial areas in the region, and it features a parking area.
- Artisan cooking, top-quality Italian products and a modern and cosmopolitan atmosphere are some of Gino’s outstanding attributes.
Ginos, the Grupo Vips brand which specializes in Italian food, opened its first restaurant today in Benidorm, located at number 11 avenida de Finestrat, in the “La Cala” estate, one of the main commercial areas in the region. With this opening, there are now 12 of these restaurants in Comunidad Valenciana (5 in Alicante and 7 in Valencia), a region which is the focus of the Grupo Vips expansion currently underway as part of an ambitious opening plan with internally-owned and franchise locations planned. In this case, the all-new Ginos Benidorm is an internally-owned location although the brand has five franchised locations in this region.
This new opening involved the creation of 16 jobs at a 265 m2 location with the capacity to host 140 diners (112 in the dining room and 28 on the terrace). It has a bar and open kitchen as well as a parking area. Ginos Benidorm has the renovated and attractive brand image with premises that break with the traditional style of a classic trattoria and now show a much more modern and cosmopolitan image with a country-industrial design inspired by the trends seen in the most cutting-edge cities.
Ginos is one of the brands being most heavily promoted and developed in the Grupo Vips portfolio at this time. In addition to the nine restaurants in Comunidad Valenciana, including this one, Ginos now has 108 locations throughout Spain. “Benidorm is a destination that combines tourism and culture all year round and we’re very proud to have the Ginos brand be a part of the gastronomy offering in such a cosmopolitan city,” said Alberto Chamorro, General Manager of Ginos.
Top quality recipes and a cosmopolitan atmosphere
Ginos has arrived in Cordoba with the brand’s all-new renovated image, which is known for an urban style that has very little to do with traditional trattoria decor. It’s a very cosmopolitan country-industrial design, inspired by the trends being seen in the most cutting-edge cities such as London and New York, which plays with a mix of materials, atmospheres and lights to create a modern and cozy setting.
The Ginos culinary offering is known for its authentic Italian recipes where artisan processes predominate the preparation of their dishes, made to order, in the open-view oven where they prepare pizzas, bread and focaccia.
Their dishes are made with top quality raw materials and ingredients, including references directly imported from Italy such as the dry and fresh pasta from Puglia, arrototala (rolled) pancetta bacon and the Pecorino, Parmiggiano, Emilia Romagna and 100% buffalo mozzarella cheeses from southern Italy used in some of its pizza and pasta recipes.
Plus, Ginos has a re-worked and award-winning gluten-free menu which includes versions of some of their most iconic dishes like their famous Cioccolatissimo, an offer that was recently recognized by the Spanish Federation of Coeliac Disease Associations (FACE) in the latest edition of their annual awards.
All of the benefits of Club VIPS on your cell phone
Ginos Benidorm customers can enjoy all of the opportunities for free offered to members of the emblematic Club VIPS, a pioneer and unique loyalty program in the sector, and the Club VIPS App such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at all Grupo Vips locations, the possibility of ordering from a cellphone and paying faster with just a click in addition to the Club VIPS coin purse so guests always have money available and can send money to others.
Avenida de Finestrat, 11- 03509 Finestrat
Monday-Friday: 1 p.m. – 4:30 p.m. / 8:00 p.m. – 12:00 p.m
Ginos is a chain of restaurants that specializes in quality authentic Italian cuisine at a very affordable price. It is known for its warm, cozy and informal atmosphere. Created at the end of the 1980’s by Grupo Vips, it is currently present in 18 Spanish provinces. There are a total of 108 locations (80 internally-owned and 28 franchises), becoming the unquestionable leader in the sector. The Ginos restaurant menu offers a real trip through Italy. Its extensive and varied culinary offering is comprised of artisan dishes and original Italian recipes. Delicious antipasti, varied salads, abundant dishes of traditional pasta made with wheat flour, fresh pasta and stuffed pasta, made-to-order pizzas, savory risottos and generous meat and fish dishes as well as desserts like the classic Italian tiramisu and our delicious Ciocolattisimo. In addition, Ginos offers customers the possibility of designing their own custom-made pasta and pizza dishes so they can enjoy artisan Italian meals their own way. For a final touch on this 100% Italian experience, Ginos has a wine list comprised of classics straight from Italy such as Sangue di Giuda, I Muri and Lambrusco
About Grupo Vips
Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: Vips (cafeteria - restaurant and shop), Vips Smart, Ginos, Fridays and Starbucks Coffee in Spain, Portugal and Andorra with wagamama just joining them. Moreover, the group has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 370 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain. The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 700,000 times. Grupo Vips is a private equity company which was founded in 1969. 70% of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,200 people and ended fiscal year 2016 with 396.2 million euros in turnover.
More information at: www.grupovips.com
Grupo Vips Press Room http://www.grupovips.com/nuestra-actualidad/sala-de-prensa
Discover the Club VIPS App at www.clubvips.com