Ponferrada; March 21, 2017 – Ginos, the Grupo Vips brand which specializes in Italian food, has opened its first restaurant in Ponferrada, located in El Rosal, the leading shopping mall in El Bierzo. The new restaurant, which has created 17 jobs features a surface area of 330 m2 with the capacity to host 186 diners (126 in the dining room and 60 on the terrace which is available during the summer).
It is the fifth Ginos in Castilla y León, which already the brand’s restaurants in Salamanca, Valladolid and in León. With the new Ginos in Ponferrada, the brand now has a total of 98 restaurants in Spain (75 internally owned and 23 franchises). The Ponferrada restaurant is being opened by a Grupo Vips multi-franchisee in Madrid who already manages a Ginos location in Pozuelo de Alarcón and a Vips Smart in Las Rozas.
It is the first Ginos with the all-new image to be opened in the province of León following the brand’s image overhaul by Grupo Vips. The new premises break with the traditional style of a classic trattoria and now show a much more modern and cosmopolitan image with a country-industrial design inspired by the trends seen in the most cutting-edge cities.
“The excellent response to the new Ginos concept has led us to fostering its growth in the province and committing to El Bierzo with the inauguration today of the first Ginos restaurant in Ponferrada. We are also happy to do so alongside two partners we completely trust as it will be operated by a multi-franchisee of the brand who is repeating the experience with us and will be located in a prominent local leisure and retail building, El Rosal”.
Top quality recipes and a cosmopolitan atmosphere
Ginos Ponferrada features the all-new image and culinary proposal found at other Ginos restaurants, with a carefully-designed modern and urban atmosphere and new recipes made with quality ingredients and products directly imported from Italy.
It is known for its authentic Italian recipes where artisan processes predominate the preparation of their dishes, made to order, with intense flavor thanks to the open-view oven.
Their dishes are made with top quality raw materials and ingredients, including references directly imported from Italy such as the dry and fresh pasta from Puglia, arrototala (rolled) pancetta bacon and the Pecorino, Parmiggiano, Emilia Romagna and 100% buffalo mozzarella cheeses from southern Italy used in some of its pizza and pasta recipes.
Plus, Ginos was recognized in 2016 as the best restaurant chain by FACE (Spanish Federation of Coeliac Disease Associations), for their reworked gluten-free menu which includes versions of some of their most iconic dishes like their famous Cioccolatissimo.
All of the benefits of Club VIPS on your cell phone
Ginos Ponferrada customers can enjoy all of the opportunities for free offered to members of the emblematic Club VIPS, a pioneer and unique loyalty program in the sector, and the Club VIPS App such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at all Grupo Vips locations, the possibility of ordering from a phone and paying faster with just a click and the Club VIPS coin purse so guests always have money available and can send money to others.
Ginos Ponferrada, León
Centro Comercial El Rosal, Ponferrada
Av. de la Constitución, 2, 24400 Ponferrada, León
From M-F: 1:00 p.m. – 4:00 p.m. / 8:00 p.m. – 11:30 p.m.
Saturdays, Sundays and holidays: 1:00 p.m. – 4:30 p.m. / 8:00 p.m. – 01:00 a.m.
Ginos is a chain of restaurants that specializes in quality authentic Italian cuisine at a very affordable price. It is known for its warm, cozy and informal atmosphere. Created at the end of the 1980’s by Grupo Vips, it is currently present in 18 Spanish provinces. There are a total of 98 locations (75 internally-owned and 23 franchises), becoming the unquestionable leader in the sector. The Ginos restaurant menu offers a real trip through Italy. Its extensive and varied culinary offering is comprised of artisan dishes and original Italian recipes. Delicious antipasti, varied salads, abundant dishes of traditional pasta made with wheat flour, fresh pasta and stuffed pasta, made-to-order pizzas, savory risottos and generous meat and fish dishes as well as desserts like the classic Italian tiramisu and our delicious Ciocolattisimo. In addition, Ginos offers customers the possibility of designing their own custom-made pasta and pizza dishes so they can enjoy artisan Italian meals their own way. For a final touch on this 100% Italian experience, Ginos has a wine list comprised of classics straight from Italy such as Sangue di Giuda, I Muri and Lambrusco.
More information at: www.ginos.es
About Grupo Vips
Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: Vips (cafeteria - restaurant and shop), Vips Smart, Ginos, Fridays and Starbucks Coffee in Spain, Portugal and Andorra. Wagamama will soon be joining them. Moreover, the group has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain. The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 550,000 times. Grupo Vips is a private equity company which was founded in 1969. 70% of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,300 people and ended fiscal year 2015 with 377.6 million euros in turnover.
More information at: www.grupovips.com
Grupo Vips Press Room http://www.grupovips.com/nuestra-actualidad/sala-de-prensa
Discover the Club VIPS App at www.clubvips.com