Marbella; July 22, 2016. Fridays, the leading “casual dining” chain in the USA, has opened a new location in Puerto Banús. This chain, which is already present in more than 60 countries with more than 900 restaurants around the world, has been operated in Spain by Grupo Vips since 1992.
But Fridays is much more than an American food restaurant. Besides the culinary proposals and main ingredients of the successful Fridays formula, customers can enjoy the best atmosphere as great times are guaranteed at Fridays because, at Fridays, every day is Friday!
The new restaurant is the perfect place to gather together with friends and meet new people in a fun, energy-filled environment to get away from the day-to-day routines and feel the freedom and happiness of Friday again. And sports fans can catch the passion and power of the spirit of sports as Fridays is the perfect Sports Bar where people can enjoy watching the best events and games on giant screens while having a cold beer with friends.
For its entry into the Malaga market, the brand chose a privileged location on avenida Julio Iglesias in Puerto Banús. The new and spectacular restaurant has a surface area of 500 square meters (140 of which are on the patio) with a capacity for more than 250 diners, employing 54 workers.
“We are particularly excited about opening a restaurant in Marbella for the first time ever. Fridays is an American chain of renowned worldwide success and we trust that it will be well-received by the people in Malaga, with whom we also share a taste for the good food and festive atmosphere we’re known for” confirmed Daniel Blasco, General Operations Director for Fridays in Spain.
With this new opening, Grupo Vips now has a total of 10 locations in the province of Malaga (1 Fridays, 2 Vips, 2 Ginos and 5 Starbucks) and a total of 13 Fridays restaurants throughout Spain (11 in Madrid, 1 in Seville and 1 in Malaga).
A spectacular restaurant with the first Fridays open kitchen:
Fridays Puerto Banús is also the first restaurant with the brand’s all-new design to be unveiled in Spain. It’s a concept that is reflected in and outside its restaurants.
Standing out among the new developments is the open kitchen, where for the first time ever in Spain diners may see how their dishes are made right in front of them. Plus, there is a bar in the middle of the premises as the focus of the restaurant and where their experienced bartenders will welcome everyone who wishes to enjoy a well-prepared cocktail.
The Fridays image has matured and has been updated with high quality materials and decor that makes for a warmer atmosphere all while maintaining and transmitting the contagious Fridays energy and vitality the brand is known for.
American food and the American spirit come together in this fun restaurant
At the spectacular Puerto Banús Fridays, American food fans will be able to try their delicious dishes and spectacular cocktails, prepared at the bar in front of customers by their experienced bartenders.
The extensive menu includes dishes made with their famous Jack Daniel’s® sauce like the wisely seasoned and grilled Jack Daniel’s® Burger with strips of crunchy bacon and Monterey Jack cheese on a toasted bun; or Ribs seasoned with Cajun spices using the master formula imported directly from the USA and always served with crunchy, seasoned fries.
Other star dishes including appetizers like their Nachos, which are handmade daily, and Buffalo Wings: traditional New York-style wings marinated in spicy sauce fried golden. And above all, the mythic Loaded Potato Skins: a Fridays classic since 1974. Golden potatoes, filled with melted cheddar cheese, crunchy bacon and served with sour cream and spring onions.
Completing the menu are their desserts with sweets like the classic Oreo Madness: an iconic dessert with two giant Oreo® Cookie sandwiches and vanilla ice cream, covered in chocolate and caramel sauce.
About Fridays restaurants:
Fridays are restaurants that specialize in American food, where guests may enjoy a variety of appetizers, savory hot sandwiches, typical American-style hamburgers, Tex-Mex, a variety of salads and tantalizing desserts. They also have a great selection of alcoholic and non-alcoholic cocktails which are prepared right in front of the customers by experienced bartenders. All of this in the best atmosphere because the fun never stops at Fridays. Fridays has been present in Spain since 1992 through Grupo Vips.
About Grupo Vips
Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of 9 brands it either owns or operates under franchising agreements, including 6 well-known chains: VIPS (cafeteria - restaurant and shop), VIPSmart, Ginos, The Wok, TGI Fridays and Starbucks Coffee in Spain, Portugal and Andorra.
Moreover, the group has 3 fine dining restaurants including Lucca, Rugantino Casa Tua and Tattaglia. The company manages a total of 354 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain. The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 450,000 times. Grupo Vips is a private equity company which was founded in 1969. Goldman Sachs Capital Partners V acquired 30% of the company in 2006. Grupo Vips employs more than 9,300 people and ended fiscal year 2015 with 377.6 million euros in turnover. www.grupovips.com/ App Club VIPS en: www.clubvips.com