Castelldefels, 1 March 2016.- VIPSmart, Grupo Vips' innovative restaurant brand, has opened its first restaurant in Catalonia under a franchise agreement. The Ànecblau shopping mall in Castelldefels was the place chosen as the location for this cutting edge concept which offers the best of a VIPS restaurant in a fast casual environment.
The VIPSmart concept was created in 2010 by Grupo Vips, the leading food service company in Spain, to complete the offer provided by its casual dining chain VIPS, the original brand and the Group's flagship.
With the new restaurant in Castelldefels, VIPSmart now has 18 restaurants in Spain (15 franchises and 3 internally owned) in addition to the 95 VIPS locations (83 internally owned and 12 franchises) throughout Spain.
The new VIPSmart is situated on the terrace of the Ànecblau shopping mall, the only shopping mall in Baix Llobregat, which opens 7 days a week including Sundays and holidays. The extended opening hours (Sundays to Thursdays and holidays from 9 a.m. to 11.30 p.m. and 9 a.m. to 1 a.m. Fridays, Saturdays and holiday eves) means guests can enjoy breakfast, lunch snacks, early dinners and late suppers at any time of the day.
The new restaurant has meant the creation of 17 jobs and occupies a total surface area of 250m2 with the capacity for 98 diners. It also features a 12m2 children's play area.
VIPSmart: the VIPS experience for less than €10
VIPSmart is the VIPS fast casual offer which combines the quality of the original brand's casual dining with the advantages of the speed and prices of fast food restaurants.
In other words, VIPSmart is a VIPS without table service (customers order at the counter and wait at their tables until their food is ready for pick-up) and a menu that is shorter yet maintains the quality of the ingredients used in each VIPS dish, which is cooked to order and served on real dishes in restaurants with a modern and comfortable decor, free Wi-Fi and extended opening hours.
VIPSmart customers benefit from the speed offered by this model and an average bill of less than €10.
The VIPSmart offering is based on some of the most successful VIPS restaurant dishes in addition to including a selection of appetizers, salads, sandwiches, hamburgers, desserts, kid's menu and gluten-free dishes.
Visitors may try the famous VIPS Club sandwich, Pampera hamburger, nachos, pancakes with whipped cream or its classic shakes, among others, at a price that is slightly lower than at VIPS Cafeterias yet with the same quality.
VIPSmart dishes are made with the best ingredients such as 100% Galician beef without any additives or preservatives just as is used to prepare all of the chain's hamburgers. Plus, all of the dishes are made to order and served with a meticulous presentation on real dishes with real silverware.
VIPSmart also offers the "always full" option meaning customers can fill up on their soft drinks as often as they wish for free.
In addition, VIPSmart offers Frozen Yogurt for dessert, which can be customized with a variety of toppings customers can choose from.
The VIPSmart brand was recognized with the international "CIR Award" 2011 as the best innovative European restaurant concept of the year in the snacking category.
All of the benefits of Club VIPS on your cell phone
VIPSmart customers in Castelldefels can enjoy all of the opportunities offered to members of Club VIPS for free. Benefits, promotions and services available in Catalonia not only in the new VIPSmart in Castelldefels but also at the 19 Starbucks, 8 Ginos and 2 VIPS comprising the Grupo Vips network in Catalonia.
Club Vips is a pioneer and unique loyalty program in the sector which was born 18 years ago and became the first major multi-brand restaurant loyalty club in Spain.
In April 2015, Club VIPS again revolutionized the food service sector in Spain by going mobile with the launch of the Club VIPS app.
The new Club VIPS App, which is free and available for both iOS as well as Android, is designed to take advantage of Club VIPS in a simpler and more comfortable way. It also offers exclusive services such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at more than 350 restaurants, the Club VIPS coin purse so guests always have money available and send money to others and the possibility of ordering from a phone and paying faster with just a click.
A Commitment to Franchising
This new opening is the result of Grupo Vips' strong commitment to boost its expansion through trustworthy franchisees since mid-2013.
With more than 45 years of experience, Grupo Vips is the leading company in the food service sector in Spain and operates more than 350 locations.
The franchise development project continues to grow with the company currently operating a total of 46 establishments under the franchise system: 12 VIPS, 15 VIPSmart and 19 GINOS
A new VIPSmart location Ànecblau, Castelldefels
Ànecblau shopping mall
Premises T10/11/12/13 on the terrace
Avda. del Canal Olimpic 24
08860 Castelldefels (Barcelona)
Sundays to Thursdays and holidays from 9 a.m. to 11:30 p.m.
Fridays, Saturdays and holiday eves from 9 a.m. to 1 a.m.
About the VIPS Group:
The Vips Group is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of 6 well-known chains it either owns or operates under franchising agreements: 4 internally-created brands VIPS (café-restaurant and shop), VIPSmart, GINOS and The Wok as well as 2 of international fame, Starbucks Coffee and Fridays. Since 2001, Grupo Vips is the sole and exclusive partner of Starbucks Coffee, the world's coffee leader, licensed to develop the brand in Spain and Portugal. On the other hand, it has an exclusive licensing agreement with Fridays, the top casual dining chain in the United States, to operate the brand in Spain. Moreover, the group has 3 unique restaurants including Lucca, Rugantino Casa Tua and Tattaglia. The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 2,000,000 members throughout Spain. The APP, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 300,000 times. The Vips Group is a private equity company which was founded in 1969. Goldman Sachs Capital Partners V acquired 30% of the company in 2006. The Vips Group employs 8,700 people and ended fiscal year 2014 with 350 million euros in turnover
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