Alicante; September 5, 2016 – Ginos, the restaurant chain which specializes in Italian cuisine created by Grupo Vips, has opened its first location in the Alicante municipality of San Vicente del Raspeig under the franchise system. With this opening, there are now four Ginos restaurants in the province as there are already locations in Alicante, Elche and Torrevieja.
Thus, there are now a total of 95 Ginos restaurants in Spain, 9 in the Comunidad Valenciana region (75 internally owned and 20 franchises).
The opening of Ginos San Vicente involved the creation of 18 jobs. The restaurant has a surface area of 323 m2 with a capacity to host up to 210 diners among the dining room (140) and the extensive terrace (70).
Ginos San Vicente features the all-new image and culinary proposal found at other Ginos restaurants, with a carefully-designed modern and urban atmosphere and re-worked recipes made with quality ingredients from local suppliers as well as directly imported from Italy.
Top quality ingredients and artisan preparation
Ginos is known for its authentic Italian recipes where artisan processes predominate the preparation of their dishes, made to order, with intense flavor thanks to the traditional oven.
Ginos recipes are made with top quality raw materials and ingredients, selected from the best local suppliers like Valencia oranges, and directly imported from Italy such as the dry and fresh pasta from Puglia, arrototala (rolled) pancetta bacon and the Pecorino, Parmiggiano, Emilia Romagna and 100% buffalo mozzarella cheeses used in some of its pizza and pasta recipes.
A modern and urban atmosphere in a cozy and warm environment
Ginos San Vicente features the all-new image of Ginos restaurants with a modern and urban interior design inspired by the cosmopolitan spirit of some of the most cutting edge cities in the world without giving up on the cozy and warm atmosphere that has always been typical of the quality Grupo Vips Italian restaurants.
As a new element, this design includes an open-view oven where bread and pizza are prepared, a bar at the entrance where customers may have a drink or informal meal to create a separate area from the dining room for use depending on the moment.
The aesthetics of the new Ginos is in line with a current trend: a modern urban country style. Natural wood and rugged surfaces are combined with hints of an industrial style in the use of sheet metal, different metals and factory lamps, all integrated in a cozy way throughout the space which includes comfortable furniture such as Chester sofas.
The lighting also plays an essential role in the creation of different atmospheres in the new restaurant, with more boisterous and clear lighting during the day and dimmer, more intimate lighting at night.
A Commitment to Franchising
This new opening is the result of Grupo Vips' strong commitment to boost its expansion through trustworthy franchisees since 2013. Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain, operating more than 350 locations.
The franchise development project continues to grow with the company currently operating a total of 51 establishments under the franchise system: 13 VIPS, 18 VIPSmart and 20 Ginos restaurants.
All of the benefits of Club VIPS on your cell phone
Ginos San Vicente restaurant customers can enjoy free of cost all of the opportunities offered to members of the emblematic Club VIPS, a pioneer and unique loyalty program in the sector which was born 18 years ago and became the first major multi-brand restaurant loyalty club in Spain.
Club VIPS members now also have an innovative App designed to take advantage of Club VIPS in an even simpler and more convenient way.
The Club Vips App offers exclusive services such as EuroVIPS and special mobile offers, geolocation, a Wi-Fi button to surf the web for free at more than 350 restaurants, the possibility of ordering from a phone and paying faster with just a click or the Club VIPS coin purse so guests always have money available and can send money to others.
The Club VIPS App can be used throughout Spain and combines all the Grupo Vips brands. It is available for free for Android and iOS systems.
Ginos San Vicente
The Outlet Stores Alicante. Calle Alacant, 94
03690 Sant Vicent del Raspeig, Alicante
Monday to Thursday: 1:30 p.m. - 4 p.m. and 8 p.m. to 11:30 p.m.
Fridays, Saturdays and holiday eves: 1:30 p.m. - 4 p.m. and 8 p.m. to midnight
Ginos is a chain of restaurants that specializes in quality authentic Italian cuisine at a very affordable price. It is known for its warm, cozy and informal atmosphere. Created at the end of the 1980’s by Grupo Vips, it is currently present in 17 Spanish provinces. There are a total of 95 locations (75 internally-owned and 20 franchises), becoming the unquestionable leader in the sector. The Ginos restaurant menu offers a real trip through Italy. Its extensive and varied culinary offering is comprised of artisan dishes and original Italian recipes. Delicious antipasti, varied salads, abundant dishes of traditional pasta made with wheat flour, fresh pasta and stuffed pasta, made-to-order pizzas, savory risottos and generous meat and fish dishes as well as desserts like the classic Italian tiramisu and our delicious Ciocolattisimo. In addition, Ginos offers customers the possibility of designing their own custom-made pasta and pizza dishes so they can enjoy artisan Italian meals their own way. For a final touch on this 100% Italian experience, Ginos has a wine list comprised of classics straight from Italy such as Sangue di Giuda, I Muri and Lambrusco.
More information at: www.ginos.es
About Grupo Vips
Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: VIPS (cafeteria - restaurant and shop), VIPSmart, GINOS, The Wok, TGI Fridays and Starbucks Coffee in Spain, Portugal and Andorra. Wagamama will soon be joining them. Moreover, the group has three unique restaurants, Lucca, Rugantino Casa Tua and Tattaglia, as well as a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain. The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 450,000 times. Grupo Vips is a private equity company which was founded in 1969. Goldman Sachs Capital Partners acquired 30% of the company in 2006. Grupo Vips employs more than 9,300 people and ended fiscal year 2015 with 377.6 million euros in turnover.